Xinhua County, Loudi City, Hunan Province is located in the central part of Hunan Province and has long been known for its martial arts, black tea, Sanhe soup, Meishan culture, beautiful scenery, and delicious food. In this magical land, Xinhua people have been quietly creating miracles, and Xinhua County has now become the "hidden champion" in the domestic and even the world's electronic ceramics industry.
The electronic ceramics industry in Xinhua County began in the 1960s. It is a new material industry developed to support the research and development of my country's "two bombs and one satellite". After more than sixty years of development, it has formed a characteristic industrial cluster with the entire industrial chain from raw materials, production equipment R&D and manufacturing, mold manufacturing, formula R&D, production and processing.
The Xinhua High-tech Zone is home to two national-level "little giant" enterprises, Xinxing and Meicheng, 17 specialized, special and new small and medium-sized enterprises such as Yangtze Electronics and Hengsheng Electronics, and 48 national high-tech enterprises. , is one of the 22 emerging advantageous industrial chains in Hunan Province.
"The raw material powder is formulated according to its properties and uses, and is hot pressed with a force of several tons or dry pressed with a force of more than 20 tons. It reaches a certain density, is fired at a high temperature of more than 2,000 degrees, and is then water milled, Only after passing the cleaning and testing can it become a product. Our thermostat ceramic parts occupy more than 80% of the national market share, and we are the "hidden champion" of the industry. There are many other electronic ceramic products and industrial ceramic products in Xinhua County. Very high market share..." Zeng Chao, senior engineer of Hunan Meicheng Ceramic Technology Co., Ltd. introduced enthusiastically and proudly.
Ceramic production workshop of Hunan Meicheng Ceramic Technology Co., Ltd. (photo by Wu Lan)
From the world's cutting-edge aerospace tools to the faucets, mobile phones, computers, mice, routers, car keys, electronic screens, cameras, speakers, etc. used by people, there are all new electric ceramic products hidden in them. With the rapid development of new energy vehicles and new generation information and communications, the Xinhua electronic ceramics industry has ushered in new development opportunities. New energy ceramics manufacturers represented by Meicheng have entered the fast lane of development, and the electronic ceramics industry has become It is the first pillar industry for high-quality economic development and rural revitalization of the county.
Currently, there are 30,000 workers in Xinhua ceramics production and sales industry. In 2023, the county's electronic ceramics industry cluster achieved a total output value of 7.493 billion, with 20 new ceramic construction projects launched, with a total investment of 1 billion yuan.
In recent years, Xinhua County has implemented the "Three Highs and Four New" strategy, focusing on the construction of the "Material Valley", using points to create chains, and using chains to organize groups, making it more professional and high-end, and realizing the transformation from "National Art The magnificent transformation from "Ceramic Export Base" to the "Hometown of Electronic Ceramics" in the country has built Xinhua Electronic Ceramics into the first batch of characteristic industrial clusters of small and medium-sized enterprises in the country.
Focus on “point” cultivation and strengthen corporate echelon building
Guide enterprises to adopt the path of "specialization, specialization, innovation""On the road to development, Xinhua County has created a large number of leading enterprises with industrial chain integration capabilities and industrial ecological leadership. Promote the listing of enterprises, such as increasing incentives for Meicheng Ceramics, which has been listed in the science and technology section of the Hunan regional equity market and support. Establish a special service class to coordinate and promote on a regular basis to promote entry into the capital market and accelerate the achievement of corporate IPOs.
Highlight the building of entrepreneurial team. Xinhua County organizes business leaders to participate in various provincial and municipal management, professional academic conferences and other training activities, and invites material experts and entrepreneurs to Xinhua to jointly conduct corporate salons with local entrepreneurs to change business management ideas, improve management levels, and enhance innovation ability. Xinhua Fang Haojie, Zhang Xiaoyun, He Yiwen, Kang Xiqun and other outstanding entrepreneurs have won honors such as "Hunan Provincial Advanced Ceramics Industry Chain Middle-Level Backbone Talents" and "Hunan Provincial Enterprise Innovation Experts".
Focus on the improvement of the "chain" and enhance industrial competitiveness
Technological innovation complements the chain. Xinhua County aims at key frontier common technologies and strives to promote technology transformation. Meicheng Ceramics' "Industrial Internet Application Comprehensive Management Platform Construction Project" has been approved, Xinxing Ceramics' "Research on Key Technologies for the Preparation of High Thermal Conductivity Silicon Nitride Ceramic Substrates" project, and the "Cast Casting Ceramic Substrate" key products have been "unveiled" 14 provincial key projects including the “Command in Command” project. One international standard was released and 67 new invention patents were added.
Strong chain of market development. Xinhua County's advanced ceramic products cover thousands of varieties of structural ceramics and functional ceramics, with high technical content, wide application range and strong market development capabilities. There are one "Provincial Individual Champion Product" and "National Individual Champion Product". Products such as water valve discs, thermostat porcelain parts, metallized porcelain tubes for discharge tubes, and insurance tube porcelain tubes account for more than 80% of the national market. market share, and has established good business relationships with Fortune 500 companies such as Huawei, Midea, Siemens, BYD, and Tesla.
Expand the chain with innovative platforms. Xinhua County has added one provincial-level pilot innovation platform and one provincial-level modern industrial college. A total of 1 national-level innovation platform, including the National Electronic Ceramics Quality Supervision and Quality Inspection Center, and 11 provincial-level innovation platforms such as the Hunan Provincial Electronic Functional Ceramics Engineering Technology Research Center have been established in the cluster. Major breakthroughs have been made in key common technologies such as electronic ceramic powder materials, functional ceramics and structural ceramics, forming independent core technologies and driving industrial transformation and upgrading.
Focus on the creation of "groups" and create industrial brands
Cultivation of park brand. Xinhua County has established a provincial-level electronic ceramics characteristic park in Xinhua High-tech Zone and completed the construction of a total of 1 million square meters of standardized factory buildings. Currently, more than 10 companies including Youzhen New Materials and Completed Centenary have settled in the park, and have successfully listed among the first batch of “Park Creation Projects” in the province.
Ceramic Research Institute of Hunan Meicheng Ceramic Technology Co., Ltd. (photo by Wu Lan)
Improve brand services. Xinhua County Small and Medium Enterprise Service Center, Xinhua County Electronic CeramicsService organizations such as the Porcelain Industry Service Center and the Xinhua County Special Ceramics Society resonate with relevant functional units to carry out business relief activities such as the "Business Environment Express" and "Ten Thousand Cadres United Thousands of Enterprises Action" around the construction of industrial clusters. , developed innovative financial products such as “Dian Tao Loan”. Xinhua County Small and Medium Enterprises Service Center was approved as "National Outstanding Grassroots Public Service Institution for Small and Medium-sized Enterprises".
Hold brand events. The main leaders of the county led delegations to the United Kingdom, Belgium, and France to carry out brand promotion activities for new advanced ceramics to the world, and organized enterprises to participate in the British Advanced Ceramics Exhibition, the Canton Fair, China Expo, and the Shanghai Advanced Ceramics Exhibition. More than 60 professors from well-known domestic institutions of higher learning, such as Tsinghua University, Harbin Institute of Technology, and Shanghai Institute of Silicon Technology, were invited to Xinhua for research and exchanges to enhance the influence of industrial agglomeration among peer institutions at home and abroad.
Facing the future, the person in charge of the Xinhua County Bureau of Science, Industry and Information Technology said that he will further improve the major issue of scientific and technological innovation, implement a plan to double key industries, and promote high-quality development in the county. At the same time, in terms of optimizing the business environment, we will effectively weave a protective net for the stable development of enterprises, stabilize economic growth, and promote quality and efficiency improvements. (Duan Jingfei)
