On August 9, a press conference and signing ceremony for overseas investment cooperation projects jointly hosted by Owen Lai, Muse, Domu and Malaysian MML brands were held at the Foshan Hilton Hotel Held solemnly.
Yang Tiezheng, COO of Malaysian MML Company, Liang Weihong, Chairman of Guangdong Ouwenlai Ceramics Co., Ltd., Huang Zhuoli, General Manager of International Marketing of Guangdong Ouwenlai Ceramics Co., Ltd., Su Weitao, Chairman of CNA, Foshan City He Yong, CEO of Muse Ceramics Co., Ltd., He Runyuan, chairman of Guangdong Duomu Building Materials Co., Ltd., Chen Dingfan, director of Guangdong Duomu Building Materials Co., Ltd., Wu Yuanduo, director of Guangdong Duomu Building Materials Co., Ltd., Li Yuan, chief of the Foreign Investment and Economic Cooperation Section of Foshan Municipal Commerce Bureau Zheng Pei, Chief of Investment Promotion Section of Foshan Sanshui District Economic and Science and Technology Promotion Bureau, Chen Zhenguang, Secretary General of Guangdong Ceramics Association, Kong Haifa, Secretary General of Foshan Building Materials Industry Association and other business leaders as well as several media including China Ceramics Network attended this event activities.
▲Signing Ceremony
According to reports, the joint investment and cooperation between Owen Lai, Muse, Domu and MML brands will achieve a strong alliance and jointly develop the hardware based on the Malaysian origin area. Build a new production base and introduce mainstream trend ceramic tile products to the global market.
The production base that is about to be put into construction will produce mainstream trend ceramic tile products and radiate to the global market, creating a new development path for the in-depth internationalization of Chinese brands and expanding market space. And through the cooperation of the four major brands, we will give full play to the experience and advantages of each major brand in production, marketing, technology, brand influence, etc., form an international community, and promote the pace of overseas expansion; establish Chinese and foreign management cooperation teams to attract global top talent resources , forming an integrated organization of research, innovation, production and sales to provide the market with high-quality and efficient global services.
Owen Lai, Muse, Domu and the leaders of MML Malaysia have something to say about this cooperation!
▲COO of MML Malaysia< /p>
Yang Tiezheng
He said: "The strong partnership between MML and Owen Lai, Muse and Domu combined with many years of ceramic tile experience will become the product innovation in this industry in this region. Catalyst. Consumers around the world will be able to look forward to a new era of high-quality ceramic tile designs that can beautify their living spaces."
▲Chairman of Guangdong Ouwen Lai Ceramics Co., Ltd.< /span>
Liang Weihong
He mentioned in his speech: "Owen Lai is going all out to reach new levels one after another. It has entered the offensive stage of the company's global layout and actively expanded the market space. , bravely 'going out' and forming a community with current high-end international brands, this is an important part of Owen Lai's overseas expansion and is of great significance."
▲Foshan Muse Ceramics Co., Ltd. CEO
He Yong
He believes: "Through this cooperation, it will definitely have a very positive impact on optimizing the layout of all our brands in the global market and improving the efficiency of supply chain management. Impact.”
▲Director of Guangdong Duomu Building Materials Co., Ltd.
Wu Yuanduo
He said: "We will give full play to the complementary advantages of the four high-end brands, respond to the Belt and Road Initiative, integrate global resources, carry out international layout, and jointly share the results of globalization."< /span>
▲Chief of the Foreign Investment and Economic Cooperation Section of Foshan Municipal Bureau of Commerce< /span>
Li Yuan
As a representative of the Foshan Municipal Commerce Bureau, Li Yuan, Chief of the Foreign Investment and Economic Cooperation Section of the Foshan Municipal Commerce Bureau, also affirmed this cooperation.
She believes: "Brand companies such as Owen Lai, as representatives of enterprises in China's architectural ceramics industry that take the international market as an important development strategy and support, are active pioneers in overseas markets. , is also a practitioner of 'going global' production capacity cooperation." She said: "We will continue to provide maximum support for the overseas investment cooperation projects signed today."
The implementation of the cooperation agreement and building a "production base" in Malaysia is the first step in overseas expansion
At present, we are in the context of cooperative development, "One Belt and One Road", "global cooperation", "resource complementarity", "overseas expansion" and "trade barriers" Become a popular keyword. The proposing and promotion of the national "One Belt, One Road" strategic concept provides a broad space and platform for my country's private enterprises to "go global". Global cooperation with complementary resources is conducive to enterprises breaking trade barriers, achieving overseas expansion, and accelerating the internationalization of enterprises. ization process.
As one of the representatives of enterprises in China's architectural ceramics industry that takes the international market as its important development strategy and support, Owen Lai has been accumulating experience in international marketing and product innovation. With a solid market foundation, overseas markets can be said to be an important part of Ovenlay's development. Therefore, joining hands with high-end international brands and formally signing a cooperation agreement with the Malaysian MML brand to further expand the international market has become an important event in the internationalization process of Owen Lai.
At the scene, Huang Zhuoli, general manager of international marketing of Guangdong Ouwenlai Ceramics Co., Ltd., also gave a speech on "Introduction to Overseas Cooperation Projects of Ouwenlai, Muse, Domu, and MML".
▲International Marketing General Manager of Guangdong Ouwen Lai Ceramics Co., Ltd.
Huang Zhuoli
He introduced that the cooperation project is based on the "production base", deeply develops the three dimensions of "research", "service" and "application", and promotes practice. Form a virtuous closed loop.
The production base will take international fashion trends as its main research direction and promote the development and market transformation of mainstream cutting-edge ceramic tile products; on this basis, it will establish international standard production and marketing management structure to create an internationally competitive ceramic tile production base; at the same time, establish a marketing service network for the global market to provide users with high-quality and systematic market services; ultimately, promote product application design research and establish big data research on international and regional users. Analysis function.
Enter the offensive stage of global layout, fighting alone is not as good as win-win cooperation
As the saying goes: When everyone adds firewood, the flames rise. In today's development situation, the development method of working alone is already weak, and win-win cooperation can generate potential energy and achieve mutual success.
Owen Lai has always been committed to "building a brand with high-end added value, exporting high-quality high-end products, and meeting the demand for personalized products in developed countries around the world", and The highly consistent values make the four brands hit it off.
▲Champagne opening ceremony
As we all know, Owen Lai has 20 years of overseas market development experience, rich international marketing experience and product research and development capabilities, and a global market network; MML, as a synthetic unified group Its subsidiary is one of the three major ceramic tile manufacturers in Malaysia; as for the remaining two cooperative brands, Muse focuses on the commercial space ceramic tile market segment; Domu focuses on serving the needs of the European and American international high-end markets. The Chinese brands Owen Lai, Muse, and Domu and the Malaysian brand MML have very matching brand heights, and project cooperation will better complement each other's advantageous resources.
Owen Lai, Muse, Domu, and MML have a consistent market strategic direction and actively seize the opportunity period of international market development, hoping to form a community of interests through international cooperation. Create a unique competitive advantage through the cooperation of all parties and achieve global market results.
Release the production capacity of China's factories and provide sufficient impetus for domestic development
Huang Zhuoli mentioned: "At present, Ouwen Lai has entered the offensive stage of the company's global layout and jointly invests in cooperation projects. This is the roadmap for brand development to expand against the market trend. It is an important step and the only way to improve high-level international service capabilities.”
He explained: “Expanding high-quality production capacity at this stage will better release the production capacity of China’s factories and provide ample supply for the greater development needs of China’s domestic market. Motivation; at the same time, the demand for high-end personalization of brands in the European and American markets is becoming increasingly strong, and the completion of the project will provide a platform for improving product capabilities.”
The future starts today
The overseas cooperation projects of Owen Lai, Muse, Duomo and MML demonstrate the determination of Owen Lai as a pioneer in the field of modern ceramic tiles and once again take the lead in the development of the industry. Owen Lai said that he hopes to become one of the pioneers in exploring global cooperation models in the ceramic industry. By integrating global resources, he will create an industry-leading international cooperation innovation model, build cooperation projects into a new production and marketing base with international standards, and jointly share the global market results.
The current international market is undergoing rapid changes. Only by proactively integrating into the main theme of globalization and fully mobilizing the world's superior resources can enterprises develop more stably. The completion of overseas cooperation projects for brands such as Owen Lai is not only a major event in strategic development, but also opens up an important ideological outlet for brands in the industry that are preparing to enter or are in the offensive stage of global layout to achieve overseas expansion.
▲Group of guests
