Today is no longer an era of going it alone, integrating resources and joining forces is the general trend. In just one month, with the help of the headquarters, Lu'an Laideli successfully signed contracts with nearly 30 home decoration companies and nearly 200 strategic partners, with cumulative contracted sales of up to 20 million! ! !
Lu’an Laideli Ceramics, innovating channels, transforming marketing, and signing strategic cooperation with home decoration companies and strategic partners, marks that Lu’an Laideli Ceramics further embraces the new trend of mainstream decoration mode and opens a new era of decoration .
In the fierce market competition, the trend of "strong alliance" in various industries will become more and more obvious. So how to do a good job in channel development and maintenance? The following are Mr. Zou’s suggestions for developing and maintaining channels:
[Visit, Commitment, Maintenance, Exploration]
Persist in visiting:Visiting may seem simple and easy, but you must keep insisting and never relax at all. You must visit more customers, develop new resources, and maintain relationships with new and old customers.
Dare to promise: Guangdong Laideli Ceramics Co., Ltd. is one of the few large-scale enterprises in China that integrates scientific research and development, professional production and marketing. Therefore, every time I go to a decoration company, I will emphasize that Laideli Ceramics is 100% authentic Guangdong bricks, and dare to make a promise of 10% compensation for every fake.
Maintaining relationships: Over the years of making ceramic tiles, we have always paid attention to cultivating relationships with local masons, carpenters and other home decoration masters. We often organize activities for everyone to get together to exchange feelings. During the holidays, we express our feelings and prepare gifts for everyone. Anyone who cooperates with the masters cannot be taken away by others.
Explore channels: Actively participate in home decoration group buying meetings and charity activities. Once you have ideas, you willIf you wait and see, you will take action immediately. For example, this time Lai Deli Ceramics (Headquarters) co-sponsored the "China Residential Designer Program [CRDP] 2019 Tour Forum·Liu'an Station", and the response was particularly good! We must truly actively explore and innovate, and constantly explore new channel models, so as to keep up with the latest pace of ceramic development at any time, so as to make our business better and better!
Mr. Zou said that "every progress I make is inseparable from the support of the team." In his work, he integrates passion and the spirit of not giving up into his work, and joins hands with the team to grow and struggle together. His way of managing the team has been greatly appreciated by many customers, peers and friends.
He believes that it is particularly important for managers to lead team members to have a common goal. The following is about Mr. Zou’s methods and suggestions for team management:
How to lead a team well?
1. Monthly training: Focus on training, motivating and caring for employees, so that employees can have a better attitude and provide better services to customers, thereby increasing store sales and arranging store arrangements. The leader organizes "family" training and exchange meetings (twice a month) to explain in detail the work skills that need to be mastered at work and the problems encountered at work, so as to clarify ideas and clarify directions.
2. Team morning meeting:In the morning meeting, organize "family members" to dance together, shout slogans, etc. Through the morning meeting, everyone can concentrate the thoughts of all the team members; focus the team morale; focus the team's strength; focus the team's actions.
3. Reward and welfare system: Annual team travel, year-end rewards, regular team dinners and other generous rewards.
4. Respect employees: Pay more attention to employees and treat them like family members, help them enthusiastically, and be willing to give compliments to employees who have outstanding performance; take the initiative to care about employees' work and lives, so that they can feel the warmth and love of the company; respect employees' choices, privacy, etc., and do what they do not want others to do. Don't do it to others.
5. Good at listening: Listen carefully to employees’ opinions and ideas, so that they feel trusted. Friendly communication between managers and those being managed is more conducive to management and the overall development of the enterprise.
In addition, Mr. Zou suggested that employees should be publicly praised and criticized individually; promises made to employees should be fulfilled in a timely manner, which can enhance their work enthusiasm and initiative.
Mr. Zou, who started to operate ceramics in 1996, said: "In the past 20 years since I entered the ceramics industry, I have suffered a lot on the road of development, but I have also gained a lot of experience and learned a lot of truths." He Mentioning: "Be a person first, do things later, and then talk about business" is the original intention that he has kept in mind over the years of starting his business.
Mr. Zou has something to say about entrepreneurship over the years
1. Respect every customer who comes to the store:The "respect" here is not politeness in social situations, but comes from the deep understanding and care for another life deep in one's heart. , consideration and respect. This kind of respect does not contain any utilitarian color, nor is it affected by any status. Only in this way is it the purest, simplest, and most worthy of reward.
2. Always set goals for yourself: Everyone is confused sometimes. When confused, you should set goals. If you have goals, you will not be confused. Most of the time, the confusion comes down to "too entangled". What should I do? Do you want to do it? So the more times like this, the more important it is to set a clear goal for yourself, and finally try your best to work towards it.
3. LetGo out on your own: Go out and participate in various activities and exchange meetings provided by the headquarters. Through the process of continuous "going out", you can grasp the trends and business opportunities in the ceramic industry at any time, and grab them with your keen vision. Take the initiative.
4. Maintain a positive and active learning mentality: Only by active and active learning can we continuously absorb energy, adapt to social development, and survive; learning is a process of accumulating and creating wealth, and learning Good at thinking, analysis and integration.
5. Learn to persevere: Over the years, whether it is finding customers or opening up channels, I have always persisted with my heart. For some things, you don't have to persevere only when you see hope, but you can only see hope if you persevere!
Looking back on these years of entrepreneurship, Mr. Zou said that he was very lucky to have come across the platform of Laideli, which not only provided ample room for growth and development opportunities, but also provided him with unlimited support and encouragement; today’s achievements are inseparable from Laideli. The support given by Deli headquarters to his store cannot be separated from the sincere cooperation of a large number of people in his work, as well as the support of his work from many new and old customers.
He firmly believes that "Only when you give sincerely, you will be rewarded!", he said that he will always insist on making the Lu'an Lai Deli store better and live up to everyone's recognition of him.
