China Ceramics Network News On January 7, 2020, the 26th Heroes Meeting of Jinyitao with the theme of "Gathering Strength, Xin Potential Energy" was grandly held at the Marco Polo Hotel in Foshan . Jinyitao's middle and senior management, dealer elites, platform partners, guests from all walks of life and media friends gathered in Foshan to jointly look forward to Jinyitao's development strategy in 2020.
The ceramic industry in 2019 was turbulent and unpredictable. In 2020, the market will be complex, changeable and full of difficulties. How to gather strength from the new era of stock competition and open up a new situation?
Opportunities are always reserved for those who are prepared.
In 2020, Jin Yitao rose to the challenge. First of all, it is clear that the ceramic market is still nurturing a new blue ocean: the innovative application of ceramic tiles has significant market prospects; decoration styles are changing to high-end styles that highlight individual tastes, and young user groups have a more open attitude towards prices and new specifications...
Facing the blue ocean market, Jin Yitao went all out to win the battle with "positioning as a high-end brand + a set of new operating mechanisms + seven major new potentials".
Qualitative innovation, upgraded positioning
Through consumer insights and combining its own resource advantages, Jinyitao will establish a new market-oriented business mechanism in 2020. Mr. Hou Bo, deputy general manager of Jinyitao Group and general manager of the ceramic tile business unit, emphasized in his speech that Jinyitao will transform from a factory-led model to a customer- and market-oriented model, and products will be transformed from factory production to market-determined.
In order to cope with the new market trend, Jinyitao has reclassified its products and increased the flexibility of new choices on the terminal. At the same time, the original pricing principles will be adjusted to strengthen profit products and high-volume products to seize the market.market share. In addition to the iconic international style, Jinyitao will also develop a series of popular styles such as Chinese style and candy glaze to keep up with consumer trends and trends.
High-end brands need the support of high-end images. Jinyitao stores not only need to upgrade their appearance design, but also need to improve and transform their sales system and sales logic. In the future, Jinyitao will optimize the original store types and expand to ceramic tiles, metal The transformation of multi-category integrated stores such as slate home furnishings and golden green energy components continues to improve the digitalization of stores. In terms of brand building, we will increase investment in mainstream media such as CCTV and high-speed rail to create high-end brand communication.
In 2020, Jinyitao will continue to increase manpower investment and policy preferences in the four channels of designers, retail, engineering, and decoration, shape excellent benchmarks in different fields, and tap successful experiences.
7 Daxin potential, win the battle in 2020
Xinshi Neng Store
In 2020, Jinyitao's new store format will transform from sales-oriented to service-oriented and platform-oriented, taking a key step in upgrading from traditional stores to digital stores. At the scene, Ms. Su Yanyan, director of the design management department of Jinyitao Group, gave a detailed explanation of the store design, fully demonstrating the advantages and characteristics of store operations.
The new 3.0 standard store is designed by Mr. Sun Huafeng, vice chairman of the Interior Design Branch of the Architectural Society of China and senior designer. The 3.0 standard store uses the art museum as a design prototype, integrating popular trends and original design elements to connect people, art and life through enhanced scene-based design, with new facade logos, circulation planning, soft lighting, Regional division conveys the high-end quality of the brand, breaks through the cycle of homogeneity, and creates differentiated competitive advantages.
In 2020, Jin Yitao not only carried out major upgrades to the store, but also further adapted to market guidance and established the KITO MALL self-selection platform. At the scene, nearly a thousand people witnessed the unveiling ceremony of Jinyitao's three new stores in 2020.
KITO MALL, 19th floor Jinyitao, Biaodian 3.0, Jinyanban Home Furnishing Store Unveiling Ceremony
Xin potential energy products
In 2020, Jinyitao will conduct a comprehensive upgrade and transformation around high-end brand positioning. Among them, high-end products are an important support point. Ms. Zhang Lu, general manager of Guangzhou Fengherili Planning Co., Ltd., said that Jinyitao has newly launched large slabs with continuous patterns, 5.0 candy glaze, KITO fine glaze, and KITO second-generation antique stones. The designs are diverse and perfectly cover the user group. Different preferences.
In 2019, Jinyitao launched slate home furnishings and included it in the one-core and two-wings strategy. Ms. Chen Liya, deputy general manager of CCN Co., Ltd. of Japan, was invited to introduce slate home furnishings and mentioned that future cooperation with Jinyitao will bring high-quality supply chain resources and ensure high-end quality of products.
At the scene, GIUSEPPE ZUNINO, an Italian R&D designer from Jinyitaoxin, met with dealers and spoke about his product development concepts from an international and avant-garde perspective for the first time.
In 2020, Jinyitao will integrate the upstream and downstream resources of the industry and come with a new platform-based business model. At the meeting site, Jin Yitao signed many partners to leverage on each other and work together.
Xin Potential·Policy
Talking about how to empower dealer groups, Mr. Wang Xiayang, deputy general manager of the domestic marketing center of Jinyitao Group, said that he will give full play to the power of role models and focus on cultivating star customers, platform merchants, designer benchmarks, integrated channel benchmarks, Setting the benchmark for engineering channels will drive the whole company upward to become bigger and stronger.
Xin potential energy·Production
In view of the pain points in product development and production, Mr. Bai Zeli, deputy general manager of Jinyitao Group and general manager of the production technology center, emphasized that this year will increase resource investment to achieve high-quality guarantee, high-efficiency execution, low-cost operation, and sustainable development. Innovate and accelerate the transformation to comprehensive and refined operation management.
Xin Potential Energy·Engineering
In 2020, Jinyitao will continue to focus on engineering channels. Mr. Gao Jiaji, general manager of the Jinyitao Group Engineering Center, provides professional support and efficient services for dealers' engineering projects focusing on key and difficult issues such as team building, resource sharing, technical assistance, financial assistance, and legal support.
Xin Potential Energy Activities
In the 2020 activity empowerment planning, Ms. Xu Jenny, dean of the Jinyitao Group Business School and deputy director of the Brand Strategy Department, carried out empowerment training and designer training for the three major clusters of dealers, designers, and consumers. Activities and marketing activities can leverage increments and drive sales growth.
At the venue, representatives of employees from the domestic marketing center, production technology center, engineering center, and empowerment department took the stage to make commitments to the dealers. The oath was sworn loudly, full of morale, and exciting.
Xin potential energy·benchmark
In 2019, Jinyitao dealers are proactive and promising in the face of market changes. At this hero meeting, Mr. Liu Zhenbin, general manager of Shenyang Jinyitao, and Mr. Shi Zhixin, general manager of Handan Jinyitao, respectively shared their experience in large store operations, implementation of terminal market activities, and designer channel operations, so as to provide more dealers with Provide innovative direction in operations.
Manufacturers work together to win over others
Facing 2020, Mr. He Gan, chairman of Jinyitao, said that the company will officially implement the one-core and two-wing development strategy and fully promote Xin potential; it will establish strategy as the driving force, profit as the main line, standardization as the basis, and Turn data into tools and use job evaluation as the starting point of management logic to build core competitiveness from an ideological perspective; upgrade brand positioning, quality and cost systems, research and development methods and product promotion models to seek innovative breakthroughs. At the same time, we hope that all dealers can follow the rhythm of the headquarters, build systems, conduct precise management, deepen services, strengthen team building, and use the joint efforts of manufacturers to detonate the three major sales channels and achieve new profit growth points!
At the end of the meeting, Mr. Ding Mingshan, senior economist, Ms. Liu Hejun, senior engineer and first-class construction engineer, Mr. Xiong Guobing, Ph.D. in economics and certified public accountant, Mr. Ye Huanmiao, professor-level senior engineer, and Mr. Wen Qibin, senior engineer were hired by Jin Yitao Honorary consultant, providing professional guidance and advice on all aspects of Jin Yitao's development.
The test is like fire, but true gold is not afraid of fire. Jin Yi Tao is brave and determined, bucking the trend. In 2020, Jinyi Ceramics manufacturers will work together, with the confidence to win and the determination to seize the day, stand up and fight, and create greater glory!
