China Ceramics Network NewsOn June 5, the TOP Home Furnishing Alliance with the theme of "gathering momentum, creating change, and win-win" was officially launched and launched globally. The investment promotion kick-off meeting was grandly held at Foshan Poly Intercontinental Hotel!
From Jinyi Ceramic Tiles, Xinhai Jialan Bathroom, Jiusheng Flooring, CBD Home, Huangpai Doors and Windows, Si Kexin Home, Kefan Customization, Melkat, Shenlia Sanitary Ware , 9 leading brand giants in China's home furnishing industry, well-known stores in the country, dozens of mainstream media in the home furnishing industry, and representatives of outstanding entrepreneurs gathered together to participate in the grand event and plan for new development and changes in China's pan-home furnishing industry in 2020.
Brands gather momentum to empower terminals< /strong>
▲Wang Biao, President of TOP Home Furnishing Alliance, Kefan Customization President
Why do we want to join the TOP Home Furnishing Alliance? TOP Home Furnishing Alliance President Kefan Customization President Wang Biao said at the meeting: Because each company has a different path to achieve its goals, the TOP Home Furnishing Alliance was established precisely so that everyone can learn from each other and complement each other's strengths in a pragmatic way. It is the original intention of the alliance to gain something from the implementation of the action and to be encouraged and helped in the joint work.
Faced with various changes in the market, the results produced by enterprises working together to deal with them are always better than those of one enterprise. This time, the alliance investment is adopted, which is also a useful exploration measure for the alliance.
▲Zhang Chuanxi, Executive Chairman of the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce
Under this year's situation, Zhang Chuanxi, executive director of the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce, said that whether it is a store, enterprise or dealer, there is a certain amount of pressure, and the alliance has The industry and enterprises will play a certain role, and the cooperation between brands and stores will also be strengthened.
▲Jiang Dehui, President of Guangdong Furniture Industry Federation
"In the future, situational marketing presentation will be the direction of our development." Jiang Dehui, President of the Guangdong Furniture Industry Federation, said that in the face of the future of the home furnishing scene, we need our companies to join forces and empower each other in marketing, services and terminals, so that we can play a greater role in the industry. He also said that with the joint efforts of the nine companies in the TOP Home Furnishing Alliance, it will definitely bring more power to the industry and become a real resource integration in the industry!
We know that home building materials stores are the first choice for consumers, a gathering place for brand companies, a challenge, and an opportunity. In the current new strategic opportunity period in the market, it is also a bigger home store. important stage of development.
▲Chen Yun, Executive Vice President of Red Star Macalline IMP Intelligent Marketing Platform
At the meeting, Chen Yun, executive vice president of Red Star Macalline IMP Smart Marketing Platform, said: The establishment of the Top Alliance is not just a form and attitude; This action will also be consistent with the marketing system of the entire market. He said that during the epidemic, Red Star Macalline made a series of actions to convey confidence in the industry and the market. The purpose was to help the brand develop. In the future, it will work harder to serve the brand. Only when the brand develops well will the platform be better. good.
▲Hu Haosong, Director of the Large Home Furnishing Business Department of Juran Home Group
The established alliance will eventually become one family! Hu Haosong, director of the large home furnishing business unit of Easyhome Group, raised expectations for the development of the alliance at the meeting: 1. Hope that the TOP Home Furnishing Alliance can become an advocate of home lifestyle; 2. Become a leader in the digital transformation of the industry; and called for All brands are stationed in Easyhome as a group, ensuring that all stores can be given the best location and the most marketing knowledge.
▲Zhu Fuqing, Chairman of Huangpai Doors and Windows
As long as we pay in the right direction, we will definitely be rewarded in the future! As a representative of the alliance entrepreneurs, Zhu Fuqing, chairman of Huangpai Doors and Windows, admitted that although this year’s epidemic has had a certain impact on the brand, it has also brought unexpected confidence. He believes that customized doors and windows are the entrance and front end of decoration, and have a great impact on TOP Home Furnishings I have great confidence in the future development of the alliance and hope that the TOP Home Furnishing Alliance will achieve extraordinary results in the future.
▲Zhang Peng, Secretary General of TOP Home Furnishing Alliance and President of Shenlia Sanitary Ware
"Assisting alliance companies to maximize private domain traffic, public domain traffic and traditional channel traffic is the most important task of our alliance this year"! Zhang Peng, secretary-general of the TOP Home Furnishing Alliance and president of Shenlia Sanitary Ware, said that the establishment of the TOP Alliance is different from the combined alliances in the past. It is a home furnishing alliance that was born in the new retail era and has dual online and offline genes. , the original intention of its establishment is to integrate resources, complement each other's advantages, and empower various brands through pragmatic and implemented implementation policies and plans. There are great prospects for cooperation in channel investment, joint promotions, brand publicity, new retail, etc.
Gather momentum, create change, and achieve win-win results. In the future, TOP Home Furnishing Alliance will surely develop into the most influential high-end home life sharing platform and service platform in China's home furnishing industry.
Break the situation, create change, and develop strongly< /p>
At the official launch of the TOP Home Furnishing Alliance and the global online investment launch conference, 6 major national mainstream home shopping mall forums, 9 major alliance entrepreneur forums and 3 major home furnishing industry leaders were also held Forum Summit. Focusing on how to empower shopping malls and make innovative breakthroughs to increase shopping mall passenger flow; how the TOP Alliance uses user thinking to carry out marketing thinking with small inputs and large outputs to deeply develop in the market and the market situation of the home furnishing industry.
▲NetEase Home Editor-in-Chief Hu Yanli held a forum with leaders of six major national mainstream home shopping malls
▲Tencent Home Furnishing Editor-in-Chief Zhang Yongzhi held a forum with 9 major alliance entrepreneurs including Jinyi Ceramics
At the forum, Hou Bo, deputy general manager of Jinyitao Group, pointed out that under the premise of overall excess ceramic tile production capacity, every company needs to think about how to survive. In April and May this year , the sales of leading brands in the ceramic industry, including Jinyitao, are rising, but the sales of third- and fourth-tier brands are declining. The reason is that he believes that the current competition is no longer one of individual competition, but a trend. Systematic competition formed by the joint efforts of brand headquarters and dealers.
▲Wei Xiaofei, general manager of Leju Home Furnishing Group, held a forum with leaders of the three major home furnishing industries
As my country advocates the construction of green, environmentally friendly and automated smart home enterprises, the home building materials industry has entered a period of reshuffling. Traditional marketing methods lack effectiveness. Brand operation and new media marketing innovation have become a focus of the home building materials industry. Big topic.
Promoting development through cooperation, the TOP Alliance, a new cooperation model between enterprises, will also provide efficient services to consumers, achieve mutual benefit and win-win results, and create an industry benchmark. Brand awareness, reputation and consumer satisfaction.
Develop a win-win situation and create a better future< /span>
2020 is an extraordinary year. It is an important year for the economic development and integration of China and the world. As China’s economic system moves towards the forefront of the world, it will create a new world for the home and building materials industry. Expanding the future provides a broad space for development.
On the spot, Wang Biao, president of Kefan Customization and President of TOP Home Furnishing Alliance, took the stage to lead the announcement. The nine major brands made a solemn oath in the presence of big names from various industries. and awarding ceremony.
▲Members of the nine TOP alliances including Jinyi Ceramic Tiles conducted Solemn oath
The conference announced that Jinyitao Group was the TOPHou Bo, the vice-president unit of the Home Furnishing Alliance, deputy general manager of Jinyitao Group, was appointed as the vice president of the TOP Home Furnishing Alliance, and was awarded the license by Zhang Chuanxi, executive president of the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce.
▲Zhang Chuanxi, Executive Chairman of the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce
Awarding the president and vice president of TOP Home Furnishing Alliance
▲ Zhang Chuanxi (left), Executive Chairman of the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce , Hou Bo, deputy general manager of Jinyitao Group (right)
▲Wang Biao, President of TOP Home Furnishing Alliance, Kefan Customization President
Awarding licenses to the Secretary-General and External Relations Minister of TOP Home Furnishing Alliance
▲Jiang Dehui, President of Guangdong Furniture Industry Federation< /span>
Awarding licenses for TOP home furnishing alliance brand companies
At the end of the meeting, under the leadership of Jiang Dehui, Chairman of the Guangdong Furniture Industry Federation and Zhang Chuanxi, Executive Chairman of the All-China Federation of Industry and Commerce Furniture Decoration Chamber of Commerce, nine companies including Jinyi Ceramic Tiles Entrepreneurs from the major alliances came on stage together and pressed the start button, marking the official launch of "TOP Home Furnishing Alliance and the official launch of the Global Online Investment Launch Conference!
In the future, TOP Home Furnishing Alliance will definitely give the strongest voice to the development and reform of China's pan-home furnishing industry in 2020, and set off a new wave of development! Jinyi Ceramic Tiles will also work with members of the TOP Home Furnishing Alliance to create a new future!
