Dongpeng Health Tile Shenghui 620 National Promotion’s online front has also been preparing for a long time. In the just-concluded 618 e-commerce war, it won the home decoration and building materials of JD.com and Tmall in one fell swoop The brand sales list is "No. 1 in dual-network sales", achieving continued leadership in sales in the building materials industry. In this event, Dongpeng New Retail caters to the needs of the majority of online consumers and continues to use the ultimate cost-effective single products + fan-designed room measurement services + the most popular whole-house package welfare policies to accurately reach customers on multiple platforms and forms across the entire network.
The dual platforms of Tmall and JD.com continue to conduct live broadcasts, reaching a total of 395,000 fans and attracting 457,000 views; and cooperating with 5,000+ offline distribution stores, the two lines are seamless Efficiently serve customers in need; dare to provide transparent price services and benefit consumers, driving Dongpeng's strength to dominate the screen. During the 618 period, Dongpeng successfully harvested 28,450 online intended customers, and the order dispatch increased by 199% compared with last year's 618; among them, the blockbuster new product Health Brick series has triggered a surge of popularity across the entire network, achieving 15.3 million+ exposures. In addition, Dongpeng's "Caesar Gray" ranked first among JD.com's ceramic tile star items, and "Gentleman Gray" ranked third.
Mid-year promotion, factory direct supply, unprecedented intensity
Dongpeng Healthy Tile Shenghui 620
The live broadcast across the entire network was viewed by 560,000 people
Accurately obtained 53,544 orders and 1.21 million likes
Since the launch of the theme event on May 25, Dongpeng stores across the country have unified their themes and actions to carry out this 620 theme event in full swing. Dongpeng headquarters has even called it "factory" Direct supply is unprecedented, allowing consumers to buy healthy products at preferential prices and create a safe home. ”
△620 Dongpeng live broadcast
In the post-epidemic era, health comes first. People pay more attention to "health". At the Dongpeng 620 Super Live Broadcast Ceremony, with the anchor teacher's careful recommendation and guidance on home decoration knowledge and evaluation of product functionality, Dongpeng's new health products once again won the favor of consumers. At the same time, only 13 minutes after the live broadcast started, the number of orders in Dongpeng's live broadcast room immediately exceeded 1,000, 37 minutes exceeded 5,000, and 89 minutes exceeded 10,000... Leverage's strength explains what "shopping speed" means, once again witnessing a major brand, Dongpeng The quality of domestic products.
△620 Dongpeng live broadcast real-time battle report
Dongpeng healthy tiles, protect your family’s health
Dongpeng Ceramics is committed to designing a better life for China and creating a healthy life concept. On the basis of appearance being justice, Dongpeng Ceramics perfectly integrates quality and efficacy. After countless formula studies, repeated tests and multiple surveys, we have achieved a new series of healthy products that combine the three major characteristics of function, continuous texture and quality: air purification bricks that can remove formaldehyde, benzene and TVOC; anti-slip coefficients higher than international standards Raw stone; long-lasting antibacterial marble that protects your family.
Dongpeng slate: superior performance, quality is king
Dongpeng slate pursues excellent quality and is committed to creating healthy, comfortable, environmentally friendly and high-looking slate products. In the reinforced concrete space, we pursue things that echo people’s innermost feelings. The outstanding performance and stylish appearance perfectly integrate artistic atmosphere with healthy and environmentally friendly space, which have aroused enthusiastic response in the market.
Great Power Brands at Full Fire
In order to increase the promotion of the event, empower terminal sales, and seize the commanding heights of the market, the Dongpeng Health Tile Shenghui 620 themed advertisement was launched on the Voice of China of the Central People's Broadcasting and Television Station, covering key areas across the country. Airport and building elevator advertising. no matter where you are,Dongpenghong can be seen everywhere.
The national large-scale promotion event Dongpeng Health Tile Shenghui, which lasted for nearly a month, came to a successful conclusion on June 20. We would like to thank millions of consumers across the country for their trust and support in Dongpeng. In the future, Dongpeng will continue to concentrate on providing good products and services. Let technology enter thousands of households and make them healthier.
(This article is provided by the enterprise)
