On the afternoon of August 5, Gold Medal Bathroom's "2020 High-end Full Bathroom Customization" mid-year media exchange meeting was held in the Smart New City of Foshan Headquarters. Gold Medal Bathroom General Manager Zeng Xiaoling, Channel Sales Director Shi Yongyun, Brand Director Wang Shanshan, Product Director Liu Yubiao, as well as dozens of media representatives including China Ceramics Network attended the event.
Exchange meeting site
At this exchange meeting, Gold Medal Bathroom officially announced to the media the strategic layout of high-end full bathroom customization, as well as new multi-category healthy and intelligent overall bathroom products. Zeng Xiaoling, general manager of Gold Medal Bathroom, said at the meeting that as people’s pursuit of home life changes, No longer limited to practicality and beauty, they have their own personalized requirements. Full bathroom customization is a general trend, but it is also a huge opportunity. If we want to get a big piece of the "cake" in this opportunity, our innovation and marketing capabilities must keep up with the times. This year, Gold Medal Bathroom will successively launch a number of high-end customized products, mainly slate bathroom cabinets and customized shower rooms, and continue to strengthen the design of high-end full bathroom customized products and brand operation model innovation, broaden the full bathroom customized marketing channels, and comprehensively upgrade high-end Fully customized strategy.
Gold Medal Bathroom General Manager Zeng Xiaoling
At the meeting, Shi Yongyun, director of the Gold Medal Bathroom Channel Department, pointed out that the release of the high-end full bathroom customization strategy is just the beginning, and how to implement the idea is the top priority of the strategy. Mr. Shi said that in order to fully implement the high-end full bathroom customization strategy, he will continue to dispatch customization project teams specially established by the headquarters to go to all parts of the country to fully assist terminal stores and promote and implement specific policies in a systematic, orderly and comprehensive manner, so as to achieve the goal of A win-win situation for terminal stores.
Shi Yongyun, Director of Gold Medal Bathroom Channel Department
Wang Shanshan, Director of the Gold Medal Bathroom Brand Department, said that the precise positioning of the high-end full bathroom customization strategy has pointed out the way forward for the company. This year, the industry is facing a critical period of transformation and upgrading. The brand will move towards the matrix law, with consumers and consumption channels at both ends. The differentiation will also gradually become clear. Therefore, gold medal bathroom high-end full bathroom customization will focus onIt is aimed at the mid-to-high-end target consumer groups and strives to provide more comfortable, healthy and exquisite bathroom spaces for consumers who pursue high-quality life.
Wang Shanshan, Gold Medal Bathroom Brand Director
This year, Gold Medal Bathroom has successively launched a series of bathroom products focusing on slate bathroom cabinets, shower rooms, and smart toilets. At the meeting, Liu Yubiao, director of gold medal sanitary ware products, showed everyone the latest developed sanitary ware products and gave a detailed introduction in terms of style, size, material, function and characteristics.
Liu Yubiao, Gold Medal Bathroom Product Director
The atmosphere at the exchange meeting was lively, with media representatives interacting with company leaders, and the atmosphere was pleasant. Company representatives said that since its establishment, Gold Medal Sanitary Ware has been giving back to users and society with "high-quality products and services". It is not only trusted by consumers, but also recognized by peers. This year, Gold Medal Sanitary Ware took the initiative to assume social responsibilities and support Hubei during the epidemic, which reflects the responsibility and responsibility of Gold Medal Sanitary Ware as a national sanitary ware enterprise.
Accompanied by the company leaders, the media delegation came to the product exhibition hall to visit the toilet area, hardware area, shower room area, etc. While visiting, they also played the interactive game of "treasure hunt". The whole process was pleasant and relaxing. It makes people feel unsatisfied.
Mr. Zeng explained the structure of the gold medal toilet to the media representatives
Treasure hunt session
Awards Ceremony
Taking a group photo
(This article is provided by the enterprise)
