Towards the end of the year, various ceramic brands have begun to hold national dealer annual meetings. The ceramic brand's dealer annual meeting is not only a summary and review of the past year's operations, but also an arrangement for the development of the next year, so that dealers across the country can understand the trends of the headquarters and better achieve a win-win situation for manufacturers. The strategic planning made by ceramic brands at the annual meeting generally includes marketing, terminal empowerment, store design, new product release, etc. Among them, new product release can be said to be one of the aspects that attracts the most attention from dealers.
2021 is coming. If ceramic brands and dealers want to hit the sales performance in the new year, they must rely on blockbuster new products in 2021. Recently, various ceramic brands have taken decisive action and launched new products for 2021. Many products have even made people in the industry shout "too awesome"!
1
Hongyu Ceramics
Four series of natural stone, unbounded stone, texture stone and star diamond series
On December 6, the 2021 Hongyu Ceramics Strategy Summit and Annual Awards Ceremony was held in Foshan. At the scene, Hongyu Ceramics released a new product camp for 2021, with four series of new products: natural stone, boundless stone, texture stone, and star diamond series.
Natural rough stone, humanistic reshaping. Hongyu’s 2021 new product"Natural Stone" is based on natural rare stones, and uses 3D fine carving and soft polishing technology to reproduce the entire texture of the original stone. Realize the 70-degree light feeling of the original stone on the surface, carry out multi-dimensional humanistic reconstruction from texture, texture, light, touch and color, restore the fine multi-form original stone texture and the delicate touch of the original stone, showing fashion and luxury.
"Natural Stone" Sardin Gray< /p>
Without boundaries, it is big. "Unbounded Stone" is Hongyu's new large slab product with 900× 2650 and 1200 × 2650mm, two one-to-one specifications, breaking through the application scope of traditional ceramic tiles, using multi-faceted rare stone stripes to create a high-end and atmospheric space effect.
"Unbounded Stone" Red Cliff Stone< /p>
What is texture? Soft, delicate and elegant. "Texture Stone" introduces the concept of bionic skin-friendly, using bionic particle elements combined with shallow polishing technology to make the printing texture subtle and three-dimensional, like The second layer of human skin, shaping the skin-friendly experience of the space, with 6 to 8 degrees surface gloss, low-key, soft and non-glaring.
"Texture Stone" Langus Gray
The boundless starry sky always fascinates people, and the vast universe inspires more people to explore the unknown. Originating from the yearning for the starry sky in the universe, Hongyu's "Star Diamond Series" came into being. "Star Diamond Series" uses flash dry particle intelligent control positioning cloth technology, integrating many cutting-edge technologies to make the ceramic tile surface change with the light It presents a starry sky effect with different lusters and a delicate surface touch, creating an exquisite and desirable living space for users.
"Star Diamond Series" Klein Blue
In the new year, Hongyu continues to use innovative technology and real material quality to recreate the infinite possibilities of home decoration design, launch four series of products with better performance, more complete specifications, and richer colors, and practice the "authenticity" with heart. The core concept of the brand is to make ceramic tiles with real materials.
2
Aesthetic L&D Ceramics
Luxury stone slab
In 2021, Weimei L&D Ceramics launched the "Luxury Stone Slab". At the "Natural Luxury Design Qianyan" Aesthetic L&D Ceramics·Stone Slabs 2021 new product launch conference, Wu Yang, general manager of Aesthetic L&D Ceramics, introduced that Aesthetic L&D's "stone luxury goods" are naturally bred from natural gems, semi-precious stones, jade, rare marbles, etc. ", the rarest, most unique, and most colorful textures are selected, and the most advanced production technology is used to engrave them on the rock slabs, and then carefully polish them to form the 2021 "Luxury Stone Slate" series. At this new product launch conference, Weimei L&D launched a total of 14 models in the "Luxury Stone Slate" series, including 12 glossy models and 2 matte models.
It is understood that in order to make "luxury stone slate" achieve true natural luxury, Aimei L&D focused on Pantone research in the early stage For the popular colors and main colors in 2021, through the layer-by-layer deconstruction of luxury stones, the popular colors are accurately added to the design, and the glaze is accurately matched to achieve a three-dimensional effect after multi-color superposition, ensuring that each piece achieves a precious wide color gamut and luxury. Extremely. In addition, Weimei L&D uses innovative process technologies such as "shimmer technology", "3D-Model surface technology", "extreme continuous pattern", "super wear-resistant - true crystal glaze", "granular polishing matte technology", etc. to make " "Luxury Stone Slate" has been comprehensively improved in terms of design value, application scope, aesthetic experience, wear resistance and anti-skid, and natural touch.
3
Oshennuo Ceramics
Five major rock slab + ceramic tile series
On November 16, Oceano Ceramics held a new product launch conference and officially launched five new series of 2021 rock slab + ceramic tiles, including Kamo Tanghuang, Cas Maya, Katu Carpet, and Katin 2nd Generation and Sugar Slate.
As Oceano’s 2021 new cutting-edge slate product, Kamo·Tanghuang was labeled as a "legendary product" upon its appearance. The slogan "Make" is eye-catching. Kamo·Tanghuang continues the jade texture technology of Kamo·Xi last year, and combines it with a new generation of slate technology to create better hardness, strength and processing performance. It has 800×2600mm, 1200×2400mm and 1200× With a large format of 2700mm, background walls and window sills can be freely customized.
Kamo·Tanghuang
Different from traditional matte, soft-gloss, and glossy glosses, Cas Maya uses multiple layers in production The mixed throwing technology creates super-smooth eggshell noodles with supreme texture. The designer uses the design concept of removing nature as the design concept, and abstracts, strengthens and curves the classic stone samples, giving Cas Maya a very strong artistic decorative effect.
Cas Maya
As an artCeramic tiles, Katin II products are inspired by all artistic creations from ancient times to the present, such as Chinese classical palace decoration, art master La Phil's creations, fashion and fashion design styles, etc. In order to fully demonstrate the charm of artistic elements, Katin II first introduced dozens of special ceramic decoration techniques, and then adopted a semi-manual refining process. The products only undergo secondary processing by ceramic craftsmen to optimize the artistic patterns on the surface of the tiles. form appears.
Cardin II
Oceano has changed the previous design method of cloth-textured ceramic tiles, and not only innovated the pattern of Katu·Carpet , and also deeply conceived in terms of fineness, luster, touch and custom processing. The new Kathu carpet products not only have the surface texture of simulated handmade art carpets, but also achieve strong antibacterial and anti-slip effects.
Katu·Carpet
Suge Rock Slate applies the latest slate technology, which can be infinitely connected at will, truly realizing the space. It is integrated and high-end, and has the characteristics of natural stone both inside and outside.
Suge·Slate< /p>
From ceramic tiles to slate, Oceano's designs connect culture and trends, and also solidify the art of time and vitality. OSNOTOThrough five series of new products: Kamo·Tanghuang, Cas·Maya, Katu·Carpet, Suge·Slate, and Katin, we instill rarity, texture, culture, longing and temperature into ceramic tile design and production technology, providing users with Bringing high-end home space enjoyment full of humanities and art.
4
Wells Ceramics
MAX+ rock slab, ecological rock, colorful series
In order to cope with the rising trend of customized slate home furnishings in the ceramic industry, Wells Ceramics officially announced its entry into the slate field on December 19. At the same time, it released new products in multiple categories such as ecological rock and colorful series.
MAX+ slate:In the coming 2021, Wells will comprehensively lay out the development strategy of high-end slate. Wells slate keeps abreast of the trend, selects world-class designs, achieves youthful reshaping, and meets the home needs of more consumers; it carefully selects the world's top raw material suppliers to ensure that the raw materials of every slate product are of the highest quality. Select the best; select global giant equipment suppliers to present more unlimited possibilities with the world's advanced quality; benchmark the production standards of international first-class enterprises, and use the rare 6A-level quality control in the industry to create large panels that are comparable to the ultra-high standards imported from abroad.
Ecological Rock: Wells integrates rock-inspired elements into ceramic tile designs, breaking through the tradition of rock materials and using exquisite The craftsmanship extracts the interlaced texture of the waves in the natural rock to create a strong three-dimensional sense of the space and clearly restores the vivid beauty of the natural stone.
Colorful Series: Wells designed and developed the product with three innovative processes: crystal diamond glaze, original wood glaze, and luxury gold glaze. A colorful series that leads the new trend of ceramic tiles in the industry. Crystal diamond glaze products, crystal clear diamond texture, every ray of light is colorful; log glaze products, uneven polished touch, dazzling log vision; Luxurious gold glaze products, with mottled and gorgeous gilt texture, giving the ceramic tiles a smart and flowing light.
5
Dongpeng Tile
Seven series of new products including large slabs, modern antiques, and glazed tiles
Recently, Dongpeng Ceramics has followed the home furnishing trend and released new ceramic tile products for 2021, including seven series including large slabs, modern antique tiles, and glazed tiles.
Starlight luxury stone slab: Originating from the yearning for the brilliant galaxy, inspiring design art, Dongpeng adopts the starlight glaze process , the fleeting starry sky was fixed on the ceramic tiles, and the Dongpeng Starlight Luxury Stone Slab was born.
Starlight luxury stone slab
Image board:Dongpeng explores the "big" and "long" topics that are most concerned about in today's ceramic industry, and does not blindly pursue big, We have long listened carefully to the needs of architecture, and through multiple collections of commercial housing samples and multiple experiments on spatial effects, we developed an 800×2600 image panel.
Image board
Ya porcelain:The Ya porcelain series is inspired by the poet Liu Yuxi's "Inscription on the Humble Room". A few lines of poetry describe the living room. The elegance of scenery, elegance of communication, and elegance of taste, Dongpeng is famous for“Elegance" concept, newly launched 400×1200 elegant porcelain series.
Ya Ci
Modern antique ("Gypsophila", "Elegant Rhythm" and "Star Mark Sandstone"): "Simplicity is design" Ideally, find inspiration from stone. Based on the three popular modern antique decorative elements of water mill, sandstone and cement, Dongpeng reconstructs the meaning of stone elements and launches three series of "Gypsophila", "Elegant Rhythm" and "Star Mark Sandstone".
Gypsophila
Glazed tiles: Dongpeng adopts a variety of candy glazes, 3D carved inks, pearl glazes, and starlight according to international fashion trends. Glaze and other emerging technologies are used to create Dongpeng's exclusive glazed tiles - 800×300mm.
Glazed tile
6
Hongtao Ceramics
Hong TaoSlate, Yun series (thick bricks)
On December 15, the 2021 Hongtao Ceramics National Dealers Annual Meeting Ceremony with the theme of Xiangxin and Win-win came to a successful conclusion. At the meeting, Hongtao Ceramics released Hongtao rock slabs and year-end new products of the Yun series.
Hong Tao slate: Hong Tao slate has superior physical properties, highly restores the color and texture of natural marble, and covers the mainstream color series in the market. , allowing more design possibilities to meet the needs of designers and a wide range of application scenarios. For different application scenarios, Hongtao has broken through the conventional sizes and launched popular specifications such as 2400×1200mm, 2600×800mm, 2650×900mm, and three golden thicknesses of rock slabs: 6mm, 9mm, and 15mm.
Hong Tao Slate
Yun series (thick bricks):Hong Tao Yun series thick bricks cover a thickness of 15-25mm and are more resistant to pressure than natural stone. Durable; using a full-body process to present the same stone texture on the outside and inside; it has superior physical properties, high flexural and compressive strength, corrosion and stain resistance, and non-slip and wear resistance.
Yun Series
7
Beautiful ceramic tiles
"Natural Beauty"
Mei Ceramic Tiles has designed and developed a series of new products for 2021 by analyzing the international home furnishing trends in 2021——"Natural Beauty".
Replicate the beauty of nature into your home and interpret various home styles. Meitao's new product "Natural Beauty" integrates various elements from nature into modern home life to create ever-changing exquisite products. Its 72 changes unlock N possibilities of living space.
Water ripples
New year, new opportunities, new challenges. As various ceramic brands gradually renew their product lines, the market competition in 2021 is gradually beginning. The new products in 2021 are about to face the consumer market. Which brand will be the first to pass the "test" and gain recognition from the terminal market? Zhongtaojun is paying attention and looking forward to it with everyone.
Author: Sitao
