Huiwanjia Ceramic Tiles will evolve to new heights in the first half of 2021
Deepen the strategic layout of brand renewal
Committed to creating a better living life
Let’s review together
Huiwanjia brand’s highlight moments in the first half of 2021
Witness Huiwanjia’s growth and breakthroughs
PART 01
Huiwanjia’s brand image film has been refreshed and upgraded
Keywords: Renewal
The beginning of 2021
Huiwanjia Ceramics launches rebranding strategy
Surrounding the brand with a warm and caring tone
Launched a new image film "I Have a Weird Dad"
The male protagonist of the short film, Aze, uses his strange behavior
A delicate expression of love and protection for your family:
Meticulous and thoughtful attitude towards home
Strict and critical product vision
Considerate service attitude
It perfectly interprets the new Huiwanjia brand concept of “choose from thousands of choices and benefit thousands of families”
It also adds humanized warmth to the cold ceramic tiles
At the same time, Huiwanjia's new brand image film was selected into the TOP30 creative advertising cases of Meihua.com, with an exposure rate of 170,000 times across the entire network, and received high attention from industry insiders and unanimous praise from end consumers.
PART 02
Huiwanjia 2021 Spring Ceramics Expo
"Rock Times, Create and Win" National Investment Promotion Launched
Keywords: breakthrough
At the 2021 Spring Ceramics Expo, Huiwanjia launched the "Rock Age, Create and Win" national investment promotion campaign.
Driven by the troika of product power, brand power, and channel power, 39 provincial and municipal dealers were successfully signed from January to June 2021, marking a strong breakthrough in the development and layout of Huiwanjia brand's national marketing outlets, and providing Improve the influence and vitality of Wanjia brand and inject new blood.
Display of some franchise units
PART 03
Huiwanjia brand marketing activities
Keywords: Channel
The sword is forged, the final victory
Huiwanjia Ceramics continues to explore new models of brand marketing
Expand sales channels and improve brand development competitiveness
Among them, the promotion terms introduce high-value trendy products, rock slabs, for sale
Give stores the ability to attract traffic
And effectively increase the conversion of hospitality and customer retention
Achieve brand performance growth against the trend
.
PART 04
Huiwanjia "T-shaped Talent Plan" series of training
Keywords: Empowerment
Create value and empower terminals
Huiwanjia Brand integrates online and offline channels to launch a series of training activities called the "T-Shaped Talent Plan", and conducts in-depth promotion training from brand upgrades, channel development, product applications, etc., to continue to empower the terminal market and further enhance the brand's core competitiveness in the market .
Part of the training display
PART 05
Foshan's powerful ceramic enterprise
Huiwanjia has won many brilliant awards
Keywords: hard power
Relying on strong market competitiveness and unique innovative brand development concepts, Huiwanjia overcame obstacles all the way in the first half of 2021, winning many major honors with its brand hard power, and was highly recognized by the industry and the market. It is committed to becoming a dealer. A strong ceramic tile brand that is proud and loved by consumers.
Honor Roll (Partial Honors)
April 9
Huiwanjia Ceramics won the title of "Top Ten Tile Brands"
May 12
Huiwanjia Ceramics (Group) "Dry Pressed Ceramic Tiles" was selected into the first batch of "Foshan Standard" product list
May 14
The People's Government of Sanshui District has released the list of key enterprises in Sanshui District in 2020, and Foshan Sanshui Huiwanjia Ceramics Co., Ltd. is on the list
May 15
Huiwanjia Ceramics won the "Modern Ceramics Excellence Award" in the 17th New Talent List
May 15
Huiwanjia Ceramics (Group) won the "Leading Stone Slab Enterprise" award in the 17th New Talent List
May 30
Huiwanjia Ceramics was selected as the 2021 Foshan Ceramics Top 100 "Quality Co-governance" and Integrity Commitment Brand
PART 06
Illustration promotion of the "Ze" series of products in life
Keywords: personification
In April 2021, Huiwanjia Ceramics released the virtual image "Aze" series of product illustration stories on its official WeChat public account, Douyin, Kuaishou and other platforms.
Through the virtual image of the warm man "Aze" combined with the promotion of the "Life Ze Xue" story of product home furnishings, the brand value of "Thousands of Selection Huize Wanjia" can be better conveyed to consumers, and it is also a Huiwanjia brand. An important milestone on the road to personification.
Life "Ze" Learning Series Product Illustrations:
Huiwanjia rock slab 1500*750mm
PART 07
New solid color slate 2600x800mm launched
Keywords: Innovate from the old
Brand development is inseparable from the shaping of product strength
As a leading company in the industry of rock slabs
Huiwanjia ceramic tiles keep up with the market trend
Breakthrough and surpass with advantages in the field
Quickly seize the industry high ground
Launched new Huiwanjia solid color slate 2600x800mm series products
At the same time, new styles of Huiwanjia slate 1500x750mm are being added
Through the blessing of new products, new technologies and new styles
The Huiwanjia brand continues to exude new vitality
Huiwanjia Slab 1500x750mm< /p>
Solid color slate 2600x800mm
PART 08
Brand terminal image store construction
Keywords: Benchmark
With the trend of consumption upgrading, emphasis on experience, personalization, and diversified needs have become new consumption characteristics.
In 2021, Huiwanjia will accelerate the layout of terminal outlets and add 35 newly upgraded image stores in Hangzhou, Ganzhou, Heze, Ordos, etc. to further enhance brand influence and after-sales service capabilities, and create a fashionableA benchmark image store with cutting-edge and full-category products.
Huiwanjia Hangzhou benchmark store< /p>
PART 09
Huiwanjia’s new website is online
Keywords: upgrade
Driven by the strategy of "Internet +, brand upgrade", Huiwanjia Ceramics will launch a new upgrade of the brand's official website in 2021 to further improve the brand user experience and upgrade brand services.
The illustrations combined with the unique layout design of the product strengthen the warm and considerate Huiwanjia brand cultural tone, bring users a new high-quality visual impact and experience effect, and maximize the output of the brand image value.
2021
It’s the 100th anniversary of the founding of the Communist Party of China
It is also the 18th anniversary of the establishment of Huiwanjia brand
What we did in the first half of 2021
Much more than that
This brand story is just a small microcosm
Second half of 2021
Huiwanjia Ceramics will continue to take advantage of the situation and conquer the blue ocean
Use technology to drive high-quality product development
Seize development opportunities and deepen brand strategic layout
Continue to increase efforts to sink channels
Expand terminal retail stores and increase coverage density
Looking forward to your joining the Huiwanjia brand
New profit empowerment, working together to win the future
