On July 10, the 2021 "Top Ten Building and Sanitary Ceramics Brands List" was grandly released online. Through strict online voting and expert selection by the organizing committee, Zhuoyuan brand finally won the honorary titles of "Top Ten Brands of Ceramic Ceramics" and "Top Ten Brands of Functional Ceramic Tiles" with its strong brand strength.
Good news!
The "Top Ten Brands of Building and Sanitary Ceramics" was founded by China Ceramics Network in 2011 and has been published for 11 consecutive years (session) as of today. As market competition in the ceramic industry continues to intensify, competition in the selection of the "Top Ten Brands of Building and Sanitary Ceramics" has become increasingly fierce, and its influence is also increasing day by day. In 2021, the organizers will conduct a comprehensive evaluation of participating brands from multiple dimensions such as brand influence, productivity, product strength, originality, design, content, and operation. Zhuoyuan brand was shortlisted for its strength and won two awards, which is enough to prove its strong brand influence.
In 2021, the popularity of rock slabs will continue to heat up. Today's building ceramics industry is undergoing undercurrents of change. Traditional channels are being broken up and iterated, and new species and brands are beginning to be rebuilt. Some people have boldly entered the industry and become prosperous, while others are doubtful and hesitant.
Zhuoyuan brand follows market trends at every step and boldly enters the market. From taking "healthy energy bricks" as the company's core product strategy in 2018 to comprehensively upgrading and laying out a new product strategy this year, it first released the "comprehensive ceramic tile and slate" strategy in the industry, while clarifying the baseline of "height" , and also expanded the "width". Zhuoyuan brand will unswervingly implement the "healthy energy brick" health strategy and exploratoryly deepen the "comprehensive ceramic tile and slate" strategy.
▲ Zhuoyuan brand "comprehensive ceramic tile and slate" strategy launch ceremony
Dr. Yin Hong, an industry well-known person and secretary-general of the Foshan Ceramics Industry Association, once said at an industry forum: The transformation of ceramic tiles into slates and slates into ceramic tiles is an inevitable trend in the development of the ceramic industry. Slate tiles are to improve the quality requirements of ceramic tiles. When it comes to the quality requirements for rock slabs, the industry has a high degree of recognition and follow-up to Zhuoyuan's overall strategy of "comprehensive slate ceramic tiles".
▲ Dr. Yin Hong, Secretary General of Foshan Ceramics Industry Association
Building an Industry
Superb slate tiles
Zhuoyuan brand leads the industry into the era of "comprehensive ceramic tile and slate", and conducts new research and development and technological superposition evolution on the quality of all ceramic tile products. In order to implement this strategy, Zhuoyuan Brand invested a huge amount of 160 million yuan to launch a technical transformation project for the slate production line of the production base. It selected high-purity slate raw materials from around the world and introduced the industry's unique 28-channel high-definition inkjet equipment, large-tonnage automatic hydraulic press, The world's top equipment and technologies such as intelligent temperature-controlled roller kilns take the lead in building a top-notch intelligent production base for slate tiles with full specifications and multiple thicknesses. From the comprehensive upgrade of product quality, production efficiency, product research and development, green processing and manufacturing, design and application, the application of raw materials, colors, textures, performance, starlight glaze dry particle polishing, and rock surface cloning technology, the slate ceramic tile strategy is fully implemented, and all The entire line of ceramic tile products is slate-based, maximizing the brand's unique and differentiated competitive advantages with obvious value, far surpassing its peers and occupying the market.
Health functions + rock slab performance
Achieve double-effect growth
FollowWith the continuous improvement of domestic consumption levels, consumers have higher and higher requirements for the quality of home life. Especially with the rise of consumer groups born in the 80s and 90s, more and more consumers are pursuing a tonal and high-quality life. As manufacturers of home decoration materials, ceramic companies are bound to develop in the direction of high quality.
Zhuoyuan slate tiles are the top choice of materials in the new decoration industry. They not only have excellent performance and quality such as impact resistance, zero water absorption, easy cleaning, and durability, but also have excellent health functions. On the basis of the original color, texture, style and specifications of the bricks, it inherits the high-quality and super-healthy genes of healthy functional bricks. While continuing the brand genes, we have carried out new research and development and technology superposition, ushering in a "qualitative" evolution: new materials, new processes, and new properties, so that the slate tiles not only have excellent performance, but also achieve healthy energy in function. The standard of bricks also has the effects of releasing far infrared rays, releasing negative oxygen ions, benefiting metabolism, antibacterial and antibacterial, and purifying the air. With innovative products + hard-core performance and efficacy + high-quality services, we will expand the development of all channels for home decoration and workwear. .
It is worth mentioning that the "healthy slate" deployed by the Zhuoyuan brand in the slate field also inherits the health efficacy advantages of the original strategic product Zhuoyuan Energy Brick, forming a brand based on the performance and function of the slate. The dual advantages of the health properties of ceramic tiles allow slate slabs to play more intuitive and subtle health effects in more life-like application scenarios such as countertops, cabinets, and furniture. This product selling point is bound to make a huge difference in the market. value and win consumer recognition.
Not just an evolution in performance
It is also the evolution of aesthetics
“Performance is the body of the slate, and aesthetics is the soul of the slate. With only narrow performance, the slate cannot get out of the involution of the tiles. To meet the needs of contemporary life, only slate tiles can be made high-quality Only by combining performance with design aesthetics and reshaping the aesthetic genes of the product can slate truly cross over." When talking about the application scenarios and marketing models of slate and slate tiles, Wu Xu, marketing director of Zhuoyuan Brand, said.
▲ Director of Zhuoyuan Brand Marketing DepartmentSupervisor Wu Xu
This point of view is bound to bring the product value of slate and slate tiles to a higher level. Zhuoyuan brand pays more attention to the appearance of the slate tiles that fully meet the post-processing performance, creating multiple sets of original trendy color design plans to ensure the uniqueness of all product elements and create an aesthetic space where people, space and tiles are interconnected. , providing a rare reference value for the development of modern design, allowing architectural aesthetics to break new boundaries of materials.
On the other hand, the "comprehensive ceramic tile and slate" development strategy has also been highly recognized by terminal dealers. By comprehensively upgrading and transforming traditional stores, from a single wall and floor to multi-scenario applications, the application boundaries are broken, the store image is comprehensively improved, and dealers are provided with absolutely differentiated solutions such as "processing, application, design, installation, and service". The one-stop terminal marketing plan helps dealers cross-border march from decorative materials to applied materials, empowering dealers to seize the new blue ocean of slate and ceramic tiles.
Follow the development of the times, break the application boundaries, and deeply lay out the new track of slate and ceramic tiles. Zhuoyuan brand is following the market trend with a constant pursuit of "change", new strategies, new technologies, new designs, and new products, opening a new era for Zhuoyuan brand, making new contributions to the development of the slate and ceramic tile industry, and contributing to the industry. Development brings more possibilities.
