Jiangxi has a superior location and convenient transportation. It is located in the south of the Yangtze River. Since ancient times, it has been known as the "land of Qianyue", "the head of Wu, Chuwei, and Minting of Guangdong". It is known as the "Land of Fish and Rice".
Jiangxi's red culture is famous both at home and abroad. Jinggangshan is the cradle of the Chinese revolution, Nanchang is the birthplace of the Chinese People's Liberation Army, Ruijin is where the Provisional Central Government of the Chinese Soviet Republic was established, Anyuan is the birthplace of the Chinese workers' movement, and Lushan is the birthplace of the Eighth Route Army. The place where the uprising was planned and launched, etc.
In September 2021, Hengfu headquarters organized a study tour to Jiangxi to lead Hengfu elite families to explore the essence of the local red revolutionary culture.
DAY1
The completion of the August 1st Nanchang Uprising Memorial Tower expresses the eternal memory of hundreds of millions of people for the great achievements of the older generation of proletarian revolutionaries such as Chairman Mao, Premier Zhou, and Chairman Zhu in founding and cultivating the People's Liberation Army, and encourages the Chinese people to embark on a new Long March.
On the way to visit the red culture of Lushan Mountain, the Hengfu elite family members came to the memorial tower of the August 1st Uprising to see the majesty of the memorial tower and to feel the admiration of future generations for Chairman Mao and other predecessors.
The first stop in Lushan Mountain, we came to Meilu Villa, known as the true carrier of history, to experience the living environment and history and culture of the Kuomintang and the Communist Party. Meilu is a famous cultural landscape unique to Lushan Mountain. It shows a side of the ever-changing modern history of China. It was once the official summer residence of Chiang Kai-shek and the "beautiful house" where the "First Lady" Soong Meiling lived. Mao Zedong also lived in this villa during the Lushan Conference in 1959. Therefore, it became the place where the top leaders of the Kuomintang and the Communist Party lived.
The next stop is the former site of the Lushan Conference. In the history of contemporary China, the Communist Party of China held three Lushan Conferences here, which had a major impact on the history of the Communist Party of China and the People's Republic of China.
The former site of the Lushan Conference witnessed the changing historical moments. Here our partyA series of important decisions were made that related to the rise and fall of the country and the honor and disgrace of individuals. The experiences and lessons left during this period are precious spiritual heritage and deserve to be deeply summarized and remembered. This is a memorial site with great revolutionary historical significance.
After visiting several important red cultural sites, the Hengfu elite family members enjoyed the natural scenery and beauty of Mount Lu on the way back. They ended the first day while admiring the uncanny workmanship of nature and the afterglow of the setting sun. itinerary.
DAY2
The next day, the elite families of Hengfu gathered in Jingdezhen, the "Porcelain Capital". Visit to learn about the secrets of millennium-old ceramic tiles and the process of making ancient porcelain.
Historically, Jingdezhen porcelain is not only famous at home, but also widely known overseas. According to relevant historical records, people in ancient Southeast Asia, Arabia, Africa and Europe were very fond of Chinese porcelain, especially Jingdezhen porcelain. In the third year of Yongle in the Ming Dynasty, Zheng He made seven voyages to the West. He brought a large amount of porcelain with him, and Jingdezhen porcelain occupied an important position.
Next, the Hengfu elite family members experienced the drawing process for themselves. Looking at the guidance of professionals, they all feel that it is very simple, but when it comes to actual operation, few people can complete their first work.
DAY3
Ganzhou has been named a "National Historical and Cultural City" and "China's Excellent Tourism City" and has formed six major tourism brands: "Red Old Capital, Cradle of Hakkas, Jiangnan Song Dynasty, Ecological Home, World Orange Township, and Kanyu Holy Land" . On the last day of the trip, the Hengfu elite family members came to the flagship store of Hengfu Ceramics in Ganzhou, Jiangxi Province to visit and communicate.
In GanUnder the warm reception of the Ganzhou team, the outstanding Hengfu elites attending the meeting gathered at the Ganzhou Hengfu flagship store to have an in-depth understanding of the product display details and store operation model of the excellent store. During the visit, we continued to exchange experiences, promote mutual learning, and develop together.
After visiting the store, Qian Long, the design director of Hengfu headquarters, explained to the family the features and selling points of the headquarters’ latest products.
The elite family members of Hengfu sometimes stopped to think and touch the texture of the ceramic tiles with their hands, and sometimes shared, communicated and took photos with Mr. Qian. Their words and actions revealed their appreciation for the new product design and their love for the Hengfu brand.
The afternoon came unknowingly. After a break, the family members came to the meeting site to sign in and prepare to participate in a meeting organized by the headquarters where design and thinking collide.
The entire meeting was broadcast live online, presenting this wonderful feast of indulgence to the Hengfu family members across the country.
First, Mr. Liu Mingsheng, general manager of Ganzhou Hengfu Marketing Center, delivered a welcome speech, which kicked off the meeting. Mr. Liu Mingsheng said that he was very honored to welcome Mr. Liu Yonghui and his team of leaders from the head office and outstanding Hengfu family members across the country to visit our Ganzhou Hengfu flagship store for exchanges and guidance.
In the road ahead, all employees of Ganzhou Hengfu will insist on keeping up with the pace of the headquarters, especially the upcoming autumn national linkage activities. We are confident that we will exert full energy and strive to achieve good results in the activities.
Mr. Liu Yonghui, deputy general manager of Hengfu Ceramics Marketing, said at the meeting that he was honored to take the opportunity of the 100th anniversary of the Party to organize everyone to gather here to share and discuss development strategies. The analysis explains some major turning points of the Hengfu brand in recent years and the impact of changes in the market in recent years, paving the way for Hengfu Ceramics' future brand strategic plan; in order to adapt to market changes, Hengfu Ceramics has stepped up its pace and improved its brand We will make full efforts in construction, product iterations, manufacturing upgrades, etc., based on building the brand status of the leader in high-end ceramic tiles, constantly cultivating internal skills, accumulating brand potential, and becoming a blockbuster.
Mr. Bruce Lee, Marketing Director of Hengfu Ceramics, delivered a speech. He said that in order to push the brand to a higher stage, it is necessary to make efforts in brand marketing. Mr. Li explained to everyoneHe gave an in-depth explanation of the marketing actions and brand upgrade plans that the brand has deployed in recent years, and gave a detailed explanation of the Hengfu F high-end series products, which received enthusiastic interaction from the Hengfu family members on site.
Finally, Mr. Li said that in the future, Hengfu will increase investment in new media retail, short video fields, terminal marketing empowerment, and brand high-end designer platforms, striving to build the brand into the most solid backing for terminals.
Mr. Qian Long, Director of the Design Department of Hengfu Tile, delivered a speech and brought to everyone the practical information that the family attaches great importance to - what is design? Why most environments in today’s life are inseparable from design is a thought-provoking question.
In order to make it easier for families to capture the hearts of customers, Mr. Qian shared some of today’s mainstream home decoration design styles with Hengfu Elite Family members. And starting from the 2G era to the current 5G era, we analyze from different industries and then cut into our ceramic tile industry to help families analyze the pros and cons.
△Ganzhou Hengfu store manager Liu Mingshui shares his experience
△Yinchuan Hengfu General Manager Dong Xiaofen shares his experience
△Chengde Hengfu General Manager Chen Zhicheng shares his experience
The elite discussed the Tao and criticized Fang Qiu. The climax of the meeting ushered in the sharing of practical experience by several outstanding Hengfu elite family members. They told their families some of their personal experiences, how they grew up and developed to where they are now, and the road has been full of twists and turns. fold.
An ancient saying goes: Persistence leads to victory. First set a goal for yourself, and the rest is to use all your strength to reach that goal!
△Hengfu Tile Instructor Liu Huizhu explains
If a worker wants to do his job well, he must first sharpen his tools. In order to help the success of this national linkage, Instructor Liu explained to the Hengfu elite families the details and key points of the national linkage in the coming autumn as well as the policy support from the headquarters. I also wish the families a satisfactory result in the autumn national linkage activities.
After comprehensive understanding of the brand and the headquarters’ support policies, the elite family members of Hengfu are determined to fightHigh-spirited and high-spirited, they are full of expectations and confidence in the future development of the brand, and have even more passion and energy to invest in the nationwide linkage promotion.
