On December 9, the Guangzhou Design Week × Guanzhu "One Piece, One Vein" themed exhibition was held as scheduled. The design of the exhibition hall uses the cultural and creative product Guanzhuhuamai Slate as the carrier, bringing visitors a journey of exploring a thousand-year cultural context! Huamei uses "one piece" to pass on "one lineage". Guanzhu Tiles uses ceramics as a carrier to explore the unique culture of Chinese ceramic culture and cities, giving buildings and spaces a more Rich value!
Guanzhu's concept and presentation of "one piece, one lineage", some people highly approve of the onlookers to call out, such as Teresa Teng and other design celebrities, but there are also people who doubt the strong call out and Come and play at your door! Who are they? Why do you want to play? What kind of sparks are there at the kick-off scene?
Event Clues
Official announcement on December 3
Guanzhu's "One Piece, One Vein" themed exhibition brought Huamai Slate to Guangzhou Design Week and took everyone on a cultural and creative journey.
December 8 Declaration of war!
Calligraphy master Zhao Duorui, national fashion designer Zhong Cai, and cutting-edge space designer Chen Xiaoyan Rita join forces to call out. Is Huamai real or a gimmick? Request to quit the gym for verification!
December 9 If you want to fight, then fight!
Guanzhu Ceramics accepted the challenge generously and started the Battle at the "One Piece, One Vein" theme exhibition!
Kicking scene
After the on-site ceremony between the [Kicking Hall Group] and the [Ying Challenge Group], the cultural exchange began: the Guanzhu Fighting Group introduced the "One Piece, One Lineage" themed exhibition and Huamai products to the three "Kicking Hall" teachers.
ROUND1
"One stroke at a time" VS "One piece at a time"
[Cross-border kick-off group] Chinese calligraphy master Zhao Duorui:
The "stroke by stroke" of calligraphy has continued the wisdom of five thousand years of Chinese culture. In comparison, is the cultural heritage of "line by piece" of Chinese culture insufficient?
【Guanzhu Challenge Team】
Guanzhuhuamai slate has a great influence on the inheritance of Chinese culture! Pottery is the root of Chinese culture. Huamai slate is rooted in pottery and takes the city as its veins. It has both cultural, aesthetic and practical values and shows the beauty of a great country.
Guanzhuhuamai series, each piece inherits a cultural story
ROUND 2
"One stitch, one thread" VS "One piece, one vein"
[Cross-border kick-off group] National fashion designer Zhong Cai
The "one stitch and one thread" of Guochao clothing innovates the Chinese cultural context with the perspective of the times. Can this be compared to the "one piece and one thread" of Huamai?
[Guanzhu Challenge Team]
Huamai slate, originated from the Chinese context, is carved with new techniques, new technologies, and new materials. In the trendy vision and texture, the classic culture is transformed into a fashionable art trend. Let China Tao change the Chinese trend!
Use new technology, new craftsmanship, new texture and new means to interpret ChinaCulture,
ROUND 3
"Brick by brick" VS "Brick by vein"
[Cross-border kick-off group] Rita, a cutting-edge space designer:
Can you, Huamai, really do it by presenting oriental aesthetics in the space and enhancing the atmosphere? ! It cannot be implemented without gimmicks and packaging.
[Guanzhu Challenge Team]
Huamai Slate makes a space no longer just a container, but a style of life with cultural, aesthetic and practical values. At the same time, the trendy new specification of 2600×800mm is highly in line with the current design needs of living spaces.
Guanzhuhuamai series, interpreting space art
ROUND 4
Focus on collision and reach consensus
It is precisely because Huamei combines traditional Chinese quintessence with modern craftsmanship, pottery-rooted culture and the impression of the city, using pottery to inherit the Chinese cultural context and give traditional culture a new lease of life. New National Trends and New National Products are worthy of their name and can be said to be in the same vein as other art fields.
Zhao Duorui, a master of traditional Chinese calligraphy, said:
Huamai proposes that the fusion of modern and ancient forms is similar to the development trend of contemporary calligraphy art.
National fashion designer Zhong Cai said:
Huamai is inspired by ancient capitals (such as Dunhuang), and uses modern techniques and trend thinking to carry out diverse interpretations, which coincides with national fashion clothing.
Rita, a cutting-edge space designer, said:
Huamai presents beauty with its unique color and texture, and injects oriental aesthetics to enhance the atmosphere. Using Huamai, you may gain a different aesthetics of life.
After the above cross-border collision, they were impressed by Huamai’s “One Piece One Vein”. The three big names turned from black to fans and finally signed their names on the on-site “Dragon Vein” and expressed their hope for future cooperation. opportunity to promote the inheritance of national culture together!
Written after the first fight between gods
Little Red Brick believes that there is no so-called loser in this "Kicking Hall" challenge, but only one common winner: everyone who loves and creatively inherits Chinese culture. When we think about the return from the excitement, we will find that the national trend culture needs more "Chinese veins" and more "kick-in".
In the new era, the quintessence of Chinese culture is closer to the common people than ever before. No one is an insulator, and no one dares to be called a "grandmaster." A cultural master in his sixtieth year may not be more powerful than the post-2000 Bilibili UP master. Understand the spread of Chinese cultural stories. While a hundred flowers are blooming, it has also led to the proliferation of "national trend marketing". This is also the fundamental reason why the three teachers questioned and "kicked out".
Guanzhu Ceramics When exporting cultural and creative products, in-depth interpretation of culture and trends has become our PK Confidence is like a crown jewel. We are not rash, but we should accept questions and opinions from different fields with a more relaxed and open attitude. Collision can allow us to achieve innovation through integration and go further. We believe that this is the attitude that cultural inheritance should have and is also a national trend. The vitality that can go to the world.
