On February 19, the 2022 Oceano Dealer Strategy Summit with the theme of "Full Firepower and Win the Battle in 2022" - Beijing-Tianjin-Hebei and Shanxi-Mongolia Region Station It was successfully held in Shijiazhuang City, Hebei Province. Mr. Huang Langping, General Manager of Oceano Sales Operation and Management Center, Mr. Liang Yimeng, Director of Oceano Beijing-Tianjin-Hebei Region, Mr. Yan Mingtian, Director of Oceano Jinmeng Region, and Oceano Display Many leaders, including Mr. Pang Yangbiao, the manager of the design department, Mr. Wu Haotong, the deputy director of the marketing planning department of Oceano, and Mr. Cao Ningbo, the general manager of Diesel Construction, as well as more than 100 dealers from the Beijing-Tianjin-Hebei and Shanxi-Mongolia regions attended the event. A meeting will be held to summarize the work in 2021 and deploy tasks for 2022.
▲A group photo of all dealers
Remarkable achievements in the stormy journey
At the beginning of the meeting, Mr. Wu Zhixiong, Chairman of the Board of Directors of Diou Home Furnishings and Chairman of Oceano, took the lead in delivering a message for the opening of the year, proposing that we should unswervingly follow the road of brand development and unswervingly make the dealer channel bigger and stronger. , strengthen product-based brand building, quickly clarify product brand development strategies, promote a new corporate culture, create a new team with ideals, dare to work hard, be responsible, fast and efficient, and establish the true meaning of "building people's hearts and listening to them" Feedback mechanism to serve dealers and further promote the high-quality development of Oceano.
▲Mr. Wu Zhixiong, Director and President of Diou Home Furnishings and Chairman of OSENNO< /span>
Stars are worthy of those who travel by, and achievements reward those who strive. The struggling Oceano people, the forging ahead Oceano, will have a stormy journey in 2021, with great changes. Along the way, Oceano has emerged one batch after another of outstanding dealers with outstanding performance, creating benchmarks with benchmarks, and creating products with examples. Set an example and use practical actions to demonstrate the enterprising spirit of Oceano people.
▲Award Ceremony
Pursue excellence, innovate and develop
Subsequently, Mr. Yan Mingtian, Director of Jinmeng Region, shared the "Regional Marketing Plan for 2022" and made a detailed analysis of the current market situation of the construction and ceramics industry, from billing and shipment, exhibition hall construction, terminal event marketing and The four major aspects of engineering project services reviewed the situation of outlets in 2021, and made target planning and implementation strategies for 2022 from six major aspects: product and display, price, channel, marketing, personnel structure, and regional alliances, closely following the company's marketing strategy deployment , strive to build a new situation for market expansion, deepen and meticulously develop marketing product lines in various channels, and achieve high-quality development.
▲Mr. Yan Mingtian, Director of OSENNO Jinmeng Region
While troops and horses are still intact, food and grass go first. Combining customer needs and continuing to launch products that meet customer needs is a key factor in building a company's long-term core competitiveness. Mr. Pang Yangbiao, manager of the display design department of Oceano, gave a detailed explanation on the issue of product competitiveness. In 2022, Oceano will launch competitive main products to keep up with market trends, help dealers seize the terminal market, and improve dealers' operational capabilities. In addition, in terms of store display, Oceano has also developed a new generation of display standards, changing from displaying single tile elements to displaying the entire space, creating an elegant space with cultural style, attracting customers to come and explore, and increasing the overall sales of the store. capabilities, laying the foundation for Oceano to become a leading brand in the local market.
▲Mr. Pang Yangbiao, manager of Oceano Display Design Department
Enabling channels and cultivating deeply
The development of a brand is inseparable from the intensive cultivation of channels. At the meeting, Mr. Man Denghui from Oceano’s Commercial Customization Department shared the implementation of the 2022 assembly activities, and Mr. Cao Ningbo, general manager of Diesel Zhujia, shared the theme of "How to Open Up Assembly Channels" to help terminals quickly seize market opportunities. Achieve a new breakthrough in the integrated channel. At the same time, outstanding dealer representatives from Beijing, Tianjin, Tangshan, Zhuozhou, etc. were also invited to share their successful cases in retail, home decoration, engineering, and complete decoration channels, and use their excellent experience to help more dealers upgrade their value and channels, and scale and scale. The two drives of value go hand in hand, from single retail to multi-channel all-round development, igniting market explosions, taking a new look, and achieving new results.
▲Mr. Man Denghui from Oceano Commercial Customization Department
▲Mr. Cao Ningbo, general manager of Diesel Zhujia< /span>
" In 2022, it is necessary to create a strategic implementation plan for activities, unify legion operations, and efficiently empower terminals. He also elaborated on the importance of the 2022 New Year’s War 315 activities and the Million Stars Plan activities, which can better empower dealers, expand channels faster, increase sales of high-value products, and improve the local reputation of the Oceano brand. Market share.
▲Mr. Wu Haotong, Deputy Director of Oceano Marketing Planning Department
The beginning of the year is a decisive battle, and the beginning is a sprint. The 315 event is the first battle of the year. Manufacturers join forces and work in the same direction. Mr. Liang Yimeng, Director of Oceano Beijing-Tianjin-Hebei Region, and Yan Mingtian, Director of Oceano Jinmeng Region Mr. Xiang completed the oath-taking ceremony together with the seven leaders of the Wild Wolf Alliance. He followed the pace of the manufacturers, rolled up his sleeves and worked hard. He compared the goals and tasks, found gaps and made up for the shortcomings, caught up and surpassed and then worked harder, and sprinted towards the goals and tasks every quarter and every year. , striving to achieve the work goal of "red in the first quarter and red in the whole year" in 2022, igniting market explosions, quickly seizing market opportunities, and achieving new breakthroughs.
▲Oath photo
Summary and empowering, walking together in harmony
At the end of the meeting, Mr. Huang Langping, general manager of Oceano Sales Operation Center, made a concluding speech. In 2022, Oceano will face the fire, face the difficulties, respond quickly and strike accurately. Comprehensively implement regional alliances, fully promote the large tooling platform strategy, efficiently implement marketing strategies, concentrate on superior energy and high-quality resources, conduct careful research, carefully deploy, fully empower terminals, provide guarantee for terminals to achieve full category and omni-channel development, and will continue to do so. Solve various problems encountered by the terminal in its business development and achieve exponential growth in performance.
▲Mr. Huang Langping, General Manager of Oceano Sales Operation Center
People with lofty ideals appreciate that the days are short and the road of struggle is long. Looking forward to 2022, the tasks are arduous, the journey is grand, and the goals are beautiful. We will advance with the times and be new with the situation. The years change and the chapters are new with each passing day. What remains unchanged is the figure of the striver. On the coordinates of the years, what is always clear is the pace of the pioneer. In 2022, in response to the challenges of the uncertainty of the times and the market, Oceano people will meet the new opportunities and challenges in 2022 with a full spirit, a positive working status, and a high-spirited work attitude! As a manufacturer, we will forge ahead and achieve greater success in 2022, reach new heights, and write a new chapter.
