On March 20, the "315 Quality Tesco Promotion" Henan regional linkage operated by Wells Ceramics Headquarters came to an end. In the end, all participating stores exceeded the task, and the participating stores completed 192% of the total task. rate and achieve complete success!
Take the initiative to outwit the terminal
3.15, as the first key promotion node at the beginning of 2022, will have a strong driving effect on the terminal’s market grab throughout the year. Wells headquarters not only provides a complete set of 3.15 promotion plans for Wells ceramic dealers across the country, but also uses Luoyang and Sanmenxia in Henan as key promotion areas, selecting a total of six stores in the two areas and conducting an active marketing linkage.
During the event, guests came like clouds
In this 14-day Henan linkage, Wells Ceramics Headquarters sent elite soldiers and generals to carry out in-depth activities and assistance in the form of being stationed in the store. During the activity, the supervisors at the Wells headquarters set up an interesting reward and punishment PK mechanism so that participating stores could learn from each other and improve while competing. In terms of event promotion, it also provided online and offline multi-dimensional and personalized event promotion for six stores; and formulated effective sales strategies based on local market conditions, such as: precise blasting in key communities this year and concentrated breakthroughs for key customers. landing activities, etc. The effect of the event was excellent. Many stores participating in the event completed all store tasks ahead of schedule before half of the event time, creating a sensation in the local ceramic tile market.
Luoyang Wells Community Group Buying Fair
On March 10, during the blasting activity for the newly delivered housing complex in Luoyang, the supervisor from the Wells headquarters personally formulated and implemented the implementation plan. The Luoyang team cooperated with the manufacturer on site, and the signing rate reached more than 90%, and the effect was very obvious and play a positive role in the subsequent promotion of Wells Ceramics in the community.
Yiyang Manufacturers Group Buying Special
On March 19, for the key intended customers of distributors in Yiyang area, with the support of Wells headquarters, manufacturer representatives signed sales and profit sharing on-site. More than 30 waves of customers arrived on site, and the order signing rate was as high as 90%. It is reported that due to the impact of this event, subsequent interested customers have continued to place orders.
Practical training, the more you fight, the braver you become
In this event, in addition to conducting terminal-assisted marketing with the theme of 3.15, Wells Marketing Department staff also conducted multiple online and offline training sessions for different stores, and through on-site observation and research, Provide highly targeted training and store corrections to problems existing in different stores and sales teams. Through the training interspersed in the activities, it is of great practical significance and has greatly improved the standardization of the store and its shopping guide and sales capabilities.
On-site simulation reception training
On-site targeted training
Build a brand and spread it by word of mouth
Among all the stores participating in this event, the Luoyang Wells dealer performed particularly well. During the 14-day event, the task completion rate was as high as 213%! Luoyang dealer has been acting as an agent for Wells Ceramics brand since its establishment. With the excellent product quality, rich product lines, fashionable colors and localized and humanized high-quality after-sales service of the Wells brand, after more than 23 years of intensive cultivation, it has formed a good reputation in the Luoyang area and has established a good reputation in the Luoyang area. It firmly occupies the forefront of Luoyang ceramic tile market. In this event, there were waves of customers including old customers repurchasing, old customers bringing new customers, and new customers coming here because of the influence. Luoyang dealers said that in the future, they will closely follow the pace of the headquarters, synchronously update the products in the showroom, and actively participate in active marketing activities to gain greater advantages in the increasingly exciting market competition.
Luoyang Datang Palace Store Team
Luoyang Jiuding Store Team
Henan Lingbao store team
Henan Sanmenxia store team
Henan famous store team
Henan Shaanzhou store team
Innovative Marketing Empowerment Terminal
At the beginning of 2022, although the epidemic is still recurring, Wells Ceramics’ first battle in terminal marketing has made a good start. In 2022, Wells Ceramics will continue to improve its product line and launch more, better, and more popular products; at the same time, from a marketing perspective, it will develop more innovative sales models and continue to empower terminals; not only will dealers What businesses can sell, they must be able to sell, and continue to create a new situation in which manufacturers promote each other!
