In recent years, the turbulent period of real estate, terminal sales hitting walls, the continuous advancement of "double carbon", rising costs due to energy shortages, and the uncertainty caused by repeated epidemics... The ceramic industry in the stock era has left countless The development of the enterprise has lost its luster.
As the industry market competition intensifies, in major ceramic markets across the country, countless low-recognition ceramic stores have either changed owners or kept changing their doors, but the leading brands you are "familiar with" are still strong. . Under the industry Matthew effect of "the strong always get stronger" and "the weak get weaker", the strong brand influence of leading brands is undoubtedly the best guarantee against risks. Great changes often breed huge business opportunities, and there may be more opportunities than ever before.
Following the giants means following the trends. Choose a big name and become a great businessman. Oceano Ceramics sincerely invites you to share the password of trillions of wealth! @ Ceramic Dealers, in the era of inventory, it’s time to become a leading brand!
01Brand Power
Head brands operate longer
In the era of inventory, in the face of fierce market competition and uncertain external factors, the strong brand endorsement capabilities of leading companies will undoubtedly make your operations more stable.
As a leading enterprise in the building ceramics industry and one of the few listed companies in the industry, Oceano has set its brand development positioning of "leading high-end" since its birth. Winning respect with professionalism, Oceano has become the preferred supplier of the top 500 Chinese real estate companies with its high-quality products and professional and efficient delivery capabilities. Oceano has been rated as the preferred supplier of China's top 500 real estate companies, Country Garden's quality supplier, and Vanke's quality supplier for many consecutive years. It has served 100+ large-scale real estate companies, 500+ large-scale municipal projects, and 10,000+ real estate projects, becoming a high-end 20 million The best choice for home decoration materials.
Oshenno has always taken innovation as its core driving force, constantly pioneering and making breakthroughs. It is regarded as the vane of industry development in multiple dimensions such as products, services, and digital marketing. It uses its strong brand comprehensive strength to promote the long-term development of the brand. , bringing a solid foundation for development to the majority of franchisees.
02 Scientific Research Power
Innovative R&D model is more advanced
Oshennuo has an internationally advanced ceramics R&D center (I&I center) with more than 150 senior technical experts and nearly 600 R&D personnel., the total investment in research and development expenses in 2021 will exceed 200 million yuan. With strong technical support, Oceano has established an eight-dimensional systematic innovation model integrating creative design, technology R&D, design R&D, production R&D, accessories R&D, display R&D, promotion R&D and marketing planning to provide continuous support for brand development. Innovation support.
From Yuhua Stone, Pilates, platinum, IC microcrystalline jade, to antibacterial bricks, Casaro, Oceano slate and other breakthrough products, the advent of each generation of Oceano products has promoted Technological changes in the industry. According to statistics, among the seven major technological breakthroughs in the building ceramics industry over the past 40 years, five of them were born in Oceano, which has participated in the formulation of 20 national/team standards, obtained nearly 276 R&D patents and technical certifications, and won 500 awards. With multiple honors, Oceano deserves the title of "Technology King" in the industry.
03 Product Power
High-looking and full range of products for greater peace of mind
Oceanno has a top design team from around the world, with the design concept of "creating each product as a work of art", allowing consumers to experience the world's latest trendy products at any time and enjoy the happiest home space experience. The Baoyu series, Van Gogh series, Casaro series and other products launched over the years have won many design awards and are very popular among Chinese consumers.
Today, Oceano Ceramics has built a full range of products covering rock slabs, large slabs, various ceramic tiles, landscape tiles, lightweight bricks, artificial stone, mosaics, paving auxiliary materials, etc., with more than 1,000 models covering the current All mainstream products cover different channels and different preferences of different user groups. On the basis of good product strength, the mature design system will also customize a marketable product system for each dealer, providing thoughtful and in-depth help to dealers from retail, engineering, home decoration, Internet home decoration and other operations.
04Manufacturing Power
Flexible production is more considerate
Oshennuo Ceramics is a modern innovative ceramic enterprise focusing on high-end ceramic tile technology research and development, customized production and sales. It has three intelligent production bases in Sanshui, Foshan, Jingdezhen, Jiangxi, and Tengxian, Guangxi. The annual supply of ceramic tiles reaches 1.65 More than 100 million square meters.
As one of the earliest ceramic companies in the building ceramics industry to take the resource-saving and environment-friendly road, Oceano actively embraces green intelligent manufacturing. Its three major international high-standard green intelligent Manufacturing plant, introducing System 30,000-ton slate press system, System 28-channel (8+12+8) digital inkjet equipment, Delitai’s “Industry 4.0 Digital Intelligence Era” slate double-layer kiln, etc. Advanced production equipment and top-notch manufacturing technology can truly realize the high-end, intelligent and international production of ceramic products, and refresh the new heights of slate production technology and technology in the new ceramics industry. In addition to ensuring the supply capacity of each project, it can also meet flexible production under personalized customization.
05 Display power
Demonstrate higher-end differentiation
Oceanno has a professional display design team of more than 60 people, which perfectly integrates product display and space display. The scientific space experience layout and humanized configuration create a unique terminal store for customers. Bringing a seven-star sensory experience.
Based on the concept of "helping people live better", Oceano terminal store system has also ushered in an update. The new generation of Oceano terminal store system is more high-end, integrating ceramic tiles and rock slabs into an integrated design, perfectly integrating art and life into the shopping experience. The new terminal store display system covers everything from image store models of more than 400 square meters, to boutique store models of 150-200 square meters, and community store models of 50-100 square meters. In terms of design, it emphasizes the integration of fashion trends and the flexible application of original design in store layout. It connects people, art and life by strengthening scene-based design. It uses brand-new facade logos, scientific display and circulation planning, and highly recognizable Design elements such as soft lighting continue to strengthen the brand recognition of Oceano Ceramics, break through the vicious cycle of homogeneity in the ceramic industry, and create the exclusive brand advantages of Oceano Ceramics.
06 Operational Power
Smart stores make it easier to acquire customers
Oceanno has always been committed to the integration of online and offline sales channels to meet the needs of personalized and diversified consumer experiences, and to achieve full coverage of high-quality services in the entire consumption process before, during, and after sales.
Oceano took the lead in the industry to launch the trinity smart store system of "Jukebao + interactive large screen + 3D cloud design", and also released "31319" service efficiency standard, online service responds in 3 seconds, ceramic tile DIY space can be replaced in 1 second, whole house laying pattern in 3 minutes, extremely fast 1-click export, quick drawing in 9 minutes, using smart technology to subvert the traditional way of buying bricks, and provide Provide consumers with an unprecedented new experience in purchasing bricks, accelerating their efforts to seize the new blue ocean in the ceramic tile market.
Relying on the smart store system, Oceano's "Smart Partnership 1+N" franchise model came into being. Through the smart store 1+N model, 1 refers to comprehensive stores in major cities, and N refers to "smart partnership stores" in new channels in major cities. This small store model has complete service functions such as material selection, display, and design. Both initial investment and later operating costs are significantly lower than traditional stores. Based on traditional ceramic tile stores, it is empowered with the power of smart technology, effectively expanding the network layout for dealers and capturing the retail market.
07 Channel Power
Omni-channel expansion is more robust
With the changes in the market, multi-channel development has become the only way for enterprises to achieve growth today, and Oceano's rapid development cannot be separated from the solid cultivation of various channels. In the field of high-end designer channels, Oceano has long organized designers and dealers to go to various parts of the world to conduct various design exchange activities. It also carries out various creative salon activities across the country to establish cooperation and exchanges with designers. The annual selection event of China's New Design Youth helps the growth of a new generation of designers; through platform operation projects such as "A+ Space Delivery", it provides powerful assistance for dealers to deeply cultivate high-end users; at the same time, since 2017, Oceano has successively It has entered e-commerce platforms such as Tmall, JD.com, and Pinduoduo, comprehensively developed B2C business, and performed well in the annual Double 11 promotion.
In the field of home decoration and decoration, Oceano relies on its high-quality products and mature supply chain delivery system. We have established in-depth strategic cooperative relationships with well-known decoration companies across the country, and have maintained strong cooperation in various cities across the country.
In the field of engineering, Oceano has long-term in-depth cooperation with the top 100 domestic real estate companies such as Country Garden, Vanke, Poly, R&F, Greenland, Agile, Sunac, and Longguang, providing high-quality services for more than 10 years. It has served more than 10,000 residential projects and served more than 20 million families around the world.
In addition, with its excellent quality and excellent service, Oceano has been successfully selected into Foshan Metro Line 3, Beijing Subway, Beijing Municipal Government Building, Guangzhou WhiteYun International Airport, Ningbo Lishe International Airport, Xi'an Xianyang International Airport, Chongqing Airport, Kiev Airport in Ukraine, West Hollywood EDITION™ Hotel in Los Angeles, Renaissance Kuala Lumpur Hotel and other 100 world-wide large-scale well-known projects and more than 500 large-scale municipal projects, have won Highly professional recognition within and outside the industry.
08 Service
Comprehensive assistance brings peace of mind
In the era of great changes in the industry, leading brands mean strong service capabilities that relieve dealers from worries and provide dealers with systematic service and support.
Adhering to the service tenet of integrating manufacturers, Oceano has established ten regional central warehouses in Southwest China, Guangdong and Guangxi, Northeast China, North China, Central China, Northwest China, East China, and South China, and has established industry-leading supply chain and logistics The service team has long-term multi-channel cooperation with logistics suppliers to ensure that products are delivered to customers with the best cost performance and efficiently control all aspects of the entire process.
For new franchised customers, Oceano relies on its strong terminal assistance team to implement every assistance measure for dealers. When interested customers join Oceano, they will receive full guidance from the early stage of store design and construction, to full operation guidance before and after the opening, as well as warehousing, logistics, deep processing of slate/large slab products and after-sales service, marketing activity organization, and marketing empowerment training during the operation process. There are dedicated departments to provide follow-up services throughout the entire process. Through this "butler style" service to dealers, we provide dealers with assistance in all aspects of their business operations to ensure quick profits for dealers.
09 Communication Power
Three-dimensional communication goes deeper
In 2021, Oceano will make a strong presence in many international airports, high-speed rail hubs, and core highway sections across the country, covering more than 400 cities across the country, and seizing the highland of hundreds of billions of traffic dissemination. In 2022, Oceano will once again make a strong attack. The new high-speed rail advertisement has been launched and dominates the screen at Guangzhou South Railway Station, Shenzhen North Railway Station, Hefei South Railway Station, Chongqing West Railway Station, Changsha South Railway Station, Tianjin West Railway Station, Chengdu East Railway Station, and Qingdao North Railway Station. , Zhengzhou East Railway Station, Nanchang West Railway Station, Taiyuan South Railway Station, Guiyang North Railway Station, Ningbo Station, Urumqi Station and other more than 30 national high-speed rail core hub stations, achieving full coverage of core cities and reaching hundreds of millions of passengers, a major opening of " High-speed rail dominates the screen” mode.
At the same time, by deeply cultivating online platforms such as Douyin account, Kuaishou account, video account, public account, Xiaohongshu, Zhihu account, Baidu Q&A, Toutiao, etc., Oceano Ceramics has formed a three-dimensional, focused, The high-frequency, high-coverage, scenario-based integrated communication matrix, with intensive placement and precision marketing, strongly empowers dealers across the country and starts a new journey of brand communication.
Oshenno has always focused on the development path of "customer-centered, product leadership, efficiency-driven, omni-channel operation", continues to deepen customer needs, and continuously upgrades dealers' exclusive rights and interests. The stock era is coming, and Oceano Ceramics looks forward to working with you hand in hand to win the future together!
