On the morning of August 10, store managers across the country visited and studied at the Eagle Brand Ceramics Flagship Exhibition Hall, Eagle Brand Wall and Floor Expert Hall, and Eagle Brand Living Hall. Formally understand the layout display of Yingpai wall and floor expert strategy on the terminal store, enhance the learning of full category products and sales knowledge, and better serve end customers.
1
Visit the Eagle Brand Headquarters Exhibition Hall
With 48 years of history, there are about 20 major series, 20 regular specifications, and more than 600 products, covering all types of ceramic tile products of Eagle Ceramics. The flagship products consolidate product strength, and the ingenuity and craftsmanship create high-quality products.
2
Visit the Eagle Wall and Floor Expert Center
The Eagle Wall and Floor Expert Center, as the headquarters demonstration store of "Eagle Wall and Floor Expert", opens with "visible health and deliverable appearance" through the combination of ceramics + rock slabs + wall panels + flooring. Integrated wall and floor sales services provide consumers with a healthy, environmentally friendly and comfortable home life experience.
3
Visit Yingpai Life Center
The Eagle Brand Healthy Living Center uses a digital design system to integrate wall and floor systems (wall panels, floors, rock slabs), customized systems (customized doors and wall cabinets in the same color), and soft decoration systems, with the "WELL" healthy people Home Standard is committed to providing prefabricated, healthy and environmentally friendly home functional space system solutions to create a truly people-oriented, comfortable and healthy home environment.
Whether it is the Eagle Brand Ceramics flagship exhibition hall, the Eagle Brand Wall and Floor Expert Hall or the Eagle Brand Lifestyle Hall, setting up a direct-sale store at the headquarters not only providesIn addition to providing replicable samples, the terminal also allowed students to gain an in-depth understanding of the product performance and space applications of Eagle Wall and Floor Experts by visiting the different stores of Eagle Wall and Floor Experts, further promoting the terminal's transformation from a single ceramic category to Changes in wallboard and flooring products.
4
Product system empowerment analysis
In the afternoon, Xiao Yisheng, assistant to the general manager of the Eagle Marketing Center, systematically explained the Eagle wall and floor expert strategy and Eagle product system to the store managers. Mr. Xiao mentioned: "Eagle Brand Wall and Floor Expert does not weaken ceramics, but makes additions to them. It increases product strength, increases interaction with customers, and thus increases customer order value. It is a unique player in the ceramic industry. Advantages. " Regarding the Eagle product system, Mr. Xiao not only allowed students to understand the positioning of each series of products through systematic explanations and real-life sales case sharing, but also enhanced their learning of product and sales knowledge.
Finally, Mr. Xiao sent a message to all Eagle Brand family members: Actively implement the Eagle Brand wall and floor expert strategy, and form a variety of sales combinations through the combination of ceramics + rock panels + wall panels + floors to achieve growth and breakthroughs. Join hands with manufacturers to resonate with the same frequency and create a better future.
5
Eagle brand wall and floor experts product knowledge empowerment
Then, Cui Zhaoyuan, General Manager of Yingpai Marketing Department, gave a detailed explanation of the products of Yingpai wall and floor experts. Eagle brand diatom mud technology wall panels are composed of environmentally friendly technology sheets + environmentally friendly PUR hot melt adhesive + environmentally friendly EBPP facing materials, which can effectively prevent the release of formaldehyde and TVOC. Eagle brand HPL stone crystal floor is made of waterproof aldehyde-free stone crystal base material, HPL fireproof board and decorative paper layer. It has properties such as flame retardant, wear-resistant and cigarette butt burn resistance. Eagle brand SPC stone crystal floor is composed of waterproof aldehyde-free SPC stone crystal base material, polymer wear-resistant protective layer and high-definition decorative layer. Its anti-fouling, wear-resistant and other superior properties and fast and convenient installation method can truly solve the problem of consumption. or decoration issues. Through Mr. Cui’s in-depth explanation, the students’ product knowledge was further strengthened, and the students gained an in-depth understanding of the product advantages, characteristics and applications of Eagle Wall and Floor Experts, so as to serve consumers more professionally and efficiently and enhance core competitiveness.
Finally, Mr. Cui concluded: The Eagle Wall Expert Strategy isThe inevitable trend of current and future development, we can have the advantages that this strategy brings us, we should make changes, and during the delivery or sales process of wall panels, our Eagle Wall and Floor Expert Enablement Team will do their best to provide We do training and empowerment work, and through the combination of Yingpai wall and floor experts' multi-category products, we open up more sales channels, increase our customer order value, and win at the terminal!
6
Marketing empowerment - decisive terminal
Afterwards, Mr. Zhong Lei, a practical marketing expert, explained the knowledge and skills of sales to everyone. By analyzing the current market situation, he made an in-depth analysis of how to break through the tight encirclement, and led the students to use space style, effects, sensory experience, etc. The client reaches a consensus, learns and realizes the transformation from design marketing to case marketing. Teacher Zhong mentioned: The comprehensive layout of Eagle Wall and Floor Expert's strategy can not only realize the transformation of the sales model for terminals, but also realize the role change from selling "bricks" to selling "overall space". And it can provide consumers with more convenient and effective space solutions, providing environmentally friendly, healthy and comfortable home life. Mr. Zhong’s interesting and practical explanations lay a solid foundation for store managers to learn and build new sales models, build the core competitiveness of terminal sales, comprehensively enhance comprehensive strength, and achieve channels for performance growth.
New strategy, new model, win the future, the 48-year-old Eagle Ceramics has been completely upgraded, and the Eagle wall and floor expert is bursting with new development potential!
