The cold winter of the epidemic continues, market loss, and cost increase... In the ceramic construction industry where competition is becoming increasingly fierce, the profitability of traditional stores has obviously gone downhill. However, behind every challenge, there must be opportunities. Smart retail is developing rapidly, and smart stores have become an important place of competition for major ceramic brands. However, each terminal store has market and individual differences. How to enter and promote smart retail? How to seize the characteristics of new retail channels, combine with your own actual situation, and compete for customers' attention more effectively...
Regarding these issues, Fuzhou Oceano dealer Lin Wei shared his thoughts on Oceano’s new retail smart stores on the eve of the “Operation Wealth Creation” Oceano Smart Franchise Store Investment Live Broadcast Summit.
Fuzhou Oceano dealer Lin Wei
It has a team of 60 people
Top three in all channels of retail, home improvement, workwear and decoration,
Successfully cooperated with many influential local companies
Decoration companies have in-depth cooperation,
Has abundant engineering resources,
With excellent customer reputation
It is a leading local ceramic tile brand store in Fuzhou.
Lin Wei, general manager of Fuzhou Oceano, has been deeply involved in the ceramic industry for many years. He has rich experience in the industry and his business capabilities have been widely recognized by the industry. After long-term investigation and in-depth understanding of the market, Lin Wei believed that Oceano's development prospects were very promising, so he chose to join Fuzhou Oceano in 2013, opening a new development path for Fuzhou Oceano.
Full-line layout to enhance brand influence
Xiyingmen is the mainstream building materials market in Fuzhou. Lin Wei opened an Oceano store here, covering an area ofArrived at 2000㎡. Lin Wei has a keen insight into the ceramic market. He believes that full-line layout is the only way for Fuzhou Oceano to develop and grow. Therefore, in addition to the Fuzhou store, he has also opened stores in Changle, Fuqing, Lianjiang and other counties under the jurisdiction of Fuzhou. It is expected that by 2020, all stores will be covered in Yongtai, Luoyuan, Minqing, Pingtan and other places, rapidly improving Fuzhou Oceano brand influence.
Omni-channel approach, acquiring customers from multiple sources
At the same time, Lin Wei attaches great importance to the construction of all channels, and each channel has performed very well. In particular, retail, engineering, assembly and other channels have entered the top three ranks in the local area. In the future, the four major channels of retail, assembly, distribution and engineering will serve as the four sharp swords of Fuzhou Oceano, expanding its territory in the ceramic market and moving forward bravely.
It is worth mentioning that in the new year's "Warm Fight against the Epidemic and Subsidy for Love" activity, the Fuzhou Oceano team, under the command of Lin Wei, actively devoted itself to learning the Oceano Jukebao tool and worked hard Use Jukebao to attract traffic online, and accurately target customers through Jukebao’s privileged orders to continuously attract traffic and convert. So far, the Fuzhou Oceano team has placed 32 cash orders. Lay a key battle for successful management in 2020 in advance.
Fuzhou Oceano Team
Traditional retail is "dead" and "smart retail" is broken
Lin Wei has many own understandings and ideas about Oceano’s smart store model and system tools. He believes that for entrepreneurs, as well as small investors such as distributors and wholesalers, smart stores have indeed significantly lowered the entry threshold, are relatively low-risk, and can quickly realize transformation and quickly embark on the track of brand management; and for Dealers with relatively rich experience in the industry can combine the 1+N model to cover and penetrate the entire city at a lower cost and change their passive business status.
1. Light asset: only needs about 100 square meters of area, no need to hold inventory, high turnover rate, efficient use of quick order negotiation tools and interactive large screens;
2. Large coverage: A single smart store can cover 5 to 10 kilometers of surrounding communities and accurately locate the consumer circle;
3. Strong traffic diversion: smart store ownersAn efficient and fast order negotiation tool, you only need to bring an IPad to come to negotiate orders, and the 3D cloud business system renderings and floor plans can be quickly imported;
4. Light operation: By accurately locating consumer groups, using the Quick Order Mini Program to accurately attract traffic, we can understand the housing type information of the community in advance and create 3D cloud renderings.
New retail is a hot word that has emerged in the development process of various industries in the past two years. In Lin Wei's understanding, new retail is a new retail model that deeply integrates online services, offline experiences and modern logistics. Therefore, he believes that it is by no means a simple transformation from B2C to O2O. Therefore, he made the following comparison between traditional ceramic tile stores and smart store models:
Traditional model: The traditional model is mostly direct operation, one county, one store distribution model. It is basically carried out in large exhibition halls, resulting in high investment costs for dealers, and the sales model is high selling price, high rebate, and high gross profit. The disadvantages are that it is difficult to find dealers, the development speed is slow, and the brand share is not large, which discourages both dealers and customers. If dealers have insufficient financial reserves, it is very easy to close stores, affecting the subsequent development of the brand locally. .
Smart model: If we take the 2000㎡ flagship store in Fuzhou urban area as the center and develop multiple smart franchise stores in the county, the county area can be 200㎡, and the township area is more than 100㎡. If we directly go into light assets, we can greatly reduce the cost. The cost of opening a store and the terminal selling price can quickly seize various medium, high and low customer groups in the market, and increase market share and brand influence. This model has low investment costs, a short payback period, and a high success rate, which is conducive to rapid brand expansion!
"Operation to Create Wealth" Oceano Smart Franchise Store Investment Live Broadcast Summit will be launched on March 31st. Invest 100,000 yuan or more to open a first-line brand ceramic tile store. It is better to wait for the trend than to create it. Choose Oceano smart store to win the new trend and create a prosperous future together.
Scan the QR code to watch the 3.31 live broadcast
