On December 23, the "Golden Wheat Awards", the country's first authoritative e-commerce effective marketing award known as the "E-commerce Oscars", was grandly held in Hangzhou. The theme of this 2020 Golden Wheat Awards is "Renewal·New" The awards ceremony is intended to promote the digital economy to promote industrial recovery and the revitalization of the entire social market industry after the epidemic. Ding Jiemin, director of Wrigley Bathroom New Retail Operations Center, was invited to attend and worked with many distinguished guests to plan the road to commercial revitalization in the post-epidemic era.
The Golden Wheat Awards was initiated and hosted by Taobao World in 2013. It is the first e-commerce marketing award in China to introduce international award standards. It has attracted long-term follow-up reports from more than 100 mainstream media, and its influence covers tens of millions of e-commerce people.
The Golden Wheat Awards aims to analyze the cutting-edge trends and development models of e-commerce, cover the entire global new retail ecosystem, discover and reward the most influential and valuable cases and teams across the entire network, and set a benchmark for product-efficiency collaboration for the industry.
“E-commerce has a battlefield, and it deserves medals.” With its impressive performance in e-commerce promotions such as 618, 920, and Double 11, Wrigley Bathroom won the “2020 Brand Award-New Retail Application Brand” ".
This award is a special award established based on the uniqueness, innovation and communication influence of the brand marketing case model and combined with the annual Internet digital marketing hot spots. It also proves the industry's great affirmation of the brand strength and marketing value of Wrigley Bathroom.
As early as 2019, Xie Yuerong, chairman and general manager of Wrigley Home Furnishing Group, pointed out that "the essence of new retail is the evolution of social retail formats. It is a fulcrum that can leverage new consumption models. It is a dominant demand and promotes China's As a new force for economic growth, new retail will become the trend of the times."
In the bathroom industry, Arrow Bathroom is the first brand to embrace new retail. Following the opening of the first new retail experience store in Foshan in June 2019, Arrow Bathroom has built 4,000 new retail experience stores across the country. Through product scenarios, The layout is optimized to give customers a more comfortable shopping experience.
As a national brand of sanitary ware in China, Wrigley sanitary wareBath has always been committed to improving people's quality of bathroom life. Accurately understand customers' consumption needs through big data, allow customers to experience precise and scenario-based experiential services, rewrite the consumption experience with practical actions, and create higher experience value for people's bathroom life.
