On January 2, 2021, just one day after New Year’s Day, the sky was clear and the air was clear and cool. Despite the challenges of the COVID-19 epidemic and the decline in sales in the ceramic industry, Xuri Group bucked the trend to expand production capacity and celebrated the foundation laying of the base (Hunan Xuri Green Building Materials Project Signing Ceremony and Groundbreaking Ceremony) in Wangling Circular Economic Park, High-tech Zone, You County, Zhuzhou, Hunan held. Attending this event were Wang Wei'an, deputy mayor of the Zhuzhou Municipal People's Government, Kang Yuelin, secretary of the Youxian County Party Committee, Li Pengcheng, deputy secretary of the county party committee and acting county magistrate, Huang Yingming, chairman of Xuri Group, and other major leaders and guests.
At the signing ceremony, Kang Yuelin delivered a warm speech. The expansion and completion of projects will help You County expand its industry and improve its projects. At the same time, Youxian County will also incorporate the project into major projects for scheduling and promotion, provide enthusiastic services, and strengthen docking to ensure that the project is completed and effective early. It is hoped that project investors will plan and design with high standards, grasp the construction style, continuously improve the technological content of products, and ensure advanced product technology and environmental protection and green requirements.
Huang Yingming also said in his speech that the development of Zhuhai Xuri Group Company and Hunan Xuri Company has received great care and support from the Zhuzhou Municipal Party Committee, Municipal Government, Youxian County Party Committee, County Government and relevant departments. In 2012, Zhuhai Xuri Group visited You County for the first time and chose to settle in Wangling Circular Economic Park. The project took less than a month from inspection to signing the contract, and only 2 months from signing the contract to the start of construction. It set a new record for investment promotion in You County at the time and created a "new record for investment promotion in You County". Sunrise Speed”. The hard-working spirit of leaders at all levels in You County, the open-mindedness of fellow villagers, and the care and concern for Hunan Xuri Company at all levels and departments have provided fertile ground and full confidence for Hunan Xuri Company to take root in You County and develop and grow. This time to expand production capacity and increase production, we will invest another 1 billion yuan and acquire another 240 acres of land. We will use industry-leading manufacturing concepts and adopt the most advanced international fully automatic intelligent industry 4.0 standards to build 4 more green building materials (interior ceramic tiles) ) production line, the first production line is planned to be put into operation in June this year. After full production, the annual production capacity will reach 45 million square meters, and the output value will reach 1.2 billion yuan.
Ning Hongjun, general manager of White Rabbit Ceramics Group, said that as a high-end exterior wall tile brand representative in China's ceramic industry, from a single exterior wall tile to the current three-brick integration of exterior wall tiles, mosaics, and interior wall and floor tiles, all have passed The quality and service have been recognized by many customers, in order to provide better services and products and enhance market competitiveness. The newly expanded production capacity layout strategic plan in the Hunan base is to build a competitive production base with higher standards and is an important deployment for the company to achieve long-term development strategy.
Contrary to the trend, increasing investment in production lines is also an important strategic move for White Rabbit’s second transformation, providing strong back-end support for the company’s rapid development in the next stage. At the same time, it also shows the group leaders’ confidence in China’s economic development and their vision of making the national brand bigger and stronger.
