In 2020, the sudden COVID-19 epidemic accelerated the pace of online marketing in all walks of life. Not to be outdone, construction and ceramics companies have tried their best to make the entire industry's online marketing exciting.
1
If you have a home, it is made in Foshan
In the Chancheng Super Brand Day E-commerce Live Broadcast hosted by the Chancheng District People's Government, Foshan Media Group, Kuaishou Guidance, and Chancheng District Economic and Science and Technology Promotion Bureau, "Every home is made in Foshan" Chancheng Super Brand Day e-commerce live broadcast, the Eagle Ceramics brand The assistant to the general manager turned into a "cargo anchor" and joined hands with Xie Tao, a famous host on Foshan Radio, and A Shuang, a designer who has 8 million fans in Kuaishou and is the "number one KOL in the home decoration industry" to connect with Kuaishou's "traffic experts" in the Kuaishou live broadcast room. "Kui'er and Li Xunzhuo, the special live broadcast focused on the high-quality products of Eagle brand ceramics, and sincerely recommended high-quality bricks worthy of everyone's "chop-up".
As one of the eight well-known first-line brands in Chancheng, Eagle Ceramics appeared during the live broadcast of Chancheng Super Brand Day, bringing high-quality bricks with great value and offering crazy profits to consumers, triggering a rush to buy.
2
Brick belongs to the show, making it exciting
Guanxingwang Ceramics has always taken original design as its core and is committed to creating personalized, comfortable, elegant and modern home spaces for users. With the help of the short video competition, Guanxingwang Ceramics brings together countless original forces to interpret the "longing for space" from different angles and convey the concept of elegant luxury home deeper, wider and further.
The "Bricks Show, Show off the Wonders" Guanxingwang short video competition lasted for three months. Both the number of entries and the number of topic views have repeatedly set new records. Among them, the number of views of the topic "Longing for Space" exceeded 260 million , the number of videos participating in the topic is as high as 203,000! In this short video competition organized by Guanxingwang, a group of Douyin masters who are creative, love creation, and perform passionately have emerged.
3
Aesthetic Golden Helm, Technology Leadership
In 2020, Jinduo Ceramics adheres to the new concept of "Aesthetic Jinduo, Technology Leads". On the way to pursue aesthetic products, it starts from user thinking and practices technology, from home decoration, design and marketing to digital intelligence drainage. Create smart life, smart production, and smart assistance enterprises.
Jinduo upgraded its marketing matrix, exploded the live broadcast traffic, worked with dealers to convert traffic, displayed product status online through live broadcast, and offline stores cooperated to provide experiential services, breaking the retail limitations of pure online marketing and achieving online and offline linkage Marketing, innovative new retail model that integrates product flow, marketing flow, user flow, order flow, and service flow. We built the official Tmall flagship store of Jinduo Ceramics, studied the gameplay and modes of Douyin and short videos, and held 400+ Tmall, Douyin, and short video live broadcasts throughout the year, with a cumulative number of views of 500W+, seizing the lead in public domain traffic. machine.
4
Italian aesthetics, quality life
Douglas tiles and Maserati are both luxury products from Italy. From car design to home design, from Italian aesthetics to quality life, the deep integration of the two brands perfectly interprets the Italian design aesthetic concept. In order to thank consumers for their trust and support in Douglas, in addition to providing multiple home decoration benefits, Douglas has teamed up with Maserati (Zhongshan Junjia) to provide customers with massive benefits in the form of live broadcast to support its fans. The live broadcast is located in the Douglas high-end international exhibition hall.
In addition to two Douglas home aesthetic consultants participating in the live broadcast, Maserati Italian aestheticians also came to the scene in person, and the three anchors conducted discussions around Italian aesthetic design. Whether it is car design or home design, they are essentially different approaches to the same goal. High-end fashionable design, exquisite craftsmanship, and Italian aesthetics allow consumers to truly enjoy the charm of Italian lifestyle. Interspersed with interactive questions and draws, the atmosphere in the live broadcast room continued to heat up. Giving away benefits is the highlight of this live broadcast. The grand prize in the lottery is a striped rock slab worth 14,500 yuan. The delivery of generous prizes has brought the atmosphere of this live broadcast to its peak.
5
Headquarters trading, tens of millions of profits
On "728 Light Luxury Home Decoration Live Broadcast Day", KMY anchor led 150,000 people to experience KMY's seven series of products online to further understand the style and excellent performance of KMY products. During the live broadcast, 150,000 people watched the product performance challenge online. KMY uses a variety of testing tools and methods such as kicking bricks, flamethrowers, and paintbrushes to test the hardness, wear resistance, antifouling and other properties of ceramic tiles, allowing the watching owners to see and believe, intuitively experience the performance of KMY products, and let their strength speak for themselves!
Performance witnesses the brand, and strength builds the king. The number of online viewers and interactive likes for this live broadcast exceeded 1.2 million, setting off a carnival craze for the KMY brand and consumers across the Internet.
6
National fight against the epidemic, factory prices take action
As a leading brand in the field of K-gold ceramic tiles, Jinsi Yuma Ceramics pre-heated two live broadcasts of super down-to-earth and interesting product appreciation through the Tmall live channel "Tang Poetry and Song Ci" Internet celebrity anchor combination at the beginning of 2020, creating a It created a lively atmosphere and attracted countless fans.
During the live broadcast, the "Tang Poetry and Song Lyrics" group showed everyone the little-known vitality and warmth of Jinsi Yuma, letting everyone know that Jinsi Yuma's "cold" appearance is full of blood and passion. In order to maximize profits and give fans the greatest satisfaction, Jinsi Yuma not only launched a variety of space package gift packages worth less than 1,000 yuan, but also launched a limited number of hot-selling products at freezing prices. The live broadcast discounts are so powerful that the live broadcast room is buzzing. As a brand that favors fans, Jinsi Yuma also showered red envelopes for five times during the live broadcast, using 100,000 yuan in cash red envelopes to favor fans, pushing the atmosphere in the live broadcast room to a climax. The anchors not only introduced the event policies to fans in detail, but also imparted a lot of knowledge on home decoration matching and material selection through interactions with fans, which well conveyed the brand concept of Jinsi Yuma.
7
Online investment, changing the model
In December 2020, [HBI Global Online Investment Summit] was held at HBI Asia Operations CenterHeld, the number of online viewers reached 20,000+, and 10 regions were successfully targeted, unlocking a new model for brand investment. This online investment summit broke through the traditional franchise methods and the limitations of geographical franchise in the building ceramics industry, and presented HBI's brand concept and product advantages in a three-dimensional way through online live broadcast.
On the night of the live broadcast, Mr. Wei Jiguo, the founder and chief selection officer of [HBI Global Imported Tile Selection Platform], visited the live broadcast room to conduct a comprehensive analysis from the four dimensions of product, talent, design, and market. HBI integrates global supply chain resources, has an international operating talent echelon, strong design capabilities, advanced business models, and complete operating systems to fully empower partners across the country, injecting strong confidence into all franchisees. and motivation.
8
Pay tribute to great love and bring benefits to your home
Zhuoyuan Energy Brick launched the "Salute to the Great Love and Give Benefit Home" national online activity to subsidize the fight against the epidemic with the headquarters, joining hands with dealers and people across the country to overcome the difficulties and fight the epidemic together, and bring Zhuoyuan Energy to the forefront. The love of bricks is truly delivered to consumers.
Under the guidance of the leader of Zhuoyuan·Energy Brick Live Broadcast, fans in the live broadcast room used a new way to visit Zhuoyuan Health and Energy Pavilion, and praised the industry's first exhibition hall that integrates technology and display. This event accumulated 2,851 online orders, followed and forwarded 154,305 times, attracted 50,700+ people to participate, and the number of interactive likes reached 69,200+. From the beginning to the end, it maintained 40,000+ online people.
9
Manufacturer concessions, millions of benefits
Live streaming is the future trend. Romantic Ceramics Headquarters closely follows the future trends. In order to allow customers to easily and quickly enjoy unprecedented discounts online and obtain a unique shopping experience, it invites agents from 162 cities across the country to jointly build new lines. The marketing model will help terminal stores and bring a powerful traffic diversion offensive.
This live broadcast received 363,438 views and 123,074 retweets.The number of shares, 13,004 registrations, 85,700 online viewers, and 3,769 online orders were completed. There are a lot of gifts, discounts and other massive benefits at the live broadcast, which makes countless owners unable to stop and rush to place orders quickly.
With so many brands’ online marketing activities, which one do you think is more effective?
