In the past, most home decoration walls used 300×600mm ceramic tiles or 400×800mm mid-boards. Nowadays, it is popular to use 600×1200mm and 750×1500mm ceramic tiles vertically on the wall.
In 2019, Zhongtaojun asked ceramic tile dealers "Which ceramic tile specifications are the best to sell", and the answer was often "800×800㎜"; now when asked the same question again, most ceramic tile dealers will say "750× The 1500㎜ ones are the best seller.”
It can be seen that the popular trend of ceramic tile specifications is changing, and there has also been a "big change" in the mainstream specifications of ceramic tiles.
More than half of ceramic tile brands
This year we mainly recommend 715 specifications
Recently, Zhongtaojun counted the main products of 30 well-known ceramic tile brands since the beginning of the year, and found that 15 brands’ new products include 750×1500㎜ specifications, and 9 brands’ new products include 900×1800㎜ specifications. The new products of 6 brands include 600×1200㎜ specifications. It is worth mentioning that among the main products of these brands, specifications such as 900×900㎜, 800×800㎜, 400×800㎜, and 300×600㎜ are no longer visible.
In addition to conventional 1:2 rectangular ceramic tiles, brands such as Dongpeng, Marco Polo, Oceano, Jianyi, Shunhui, and Samit have also launched "one to the top" rock slabs. Among them, Dongpeng's spring fashion week fabric series, Oceano's Chasing Light·Shimmer Stone series, Shunhui's Dashe Jisi series and Samit's Doraemon 2.0 series all have 800×2600㎜ specifications; in addition In addition, Marco Polo’s Morandi plain slabs are specially produced in 800×2400㎜ specifications, while Jianyi’s new autumn products are produced in 900×2700㎜ specifications.
Zhong Taojun learned that in order to adapt to different house types and consumer groups, when some brands launch a series of new products, the same design and color will be produced in several mainstream specifications at the same time, such as Huiya's Van texture series. Three specifications of 600×1200㎜, 750×1500㎜ and 900×1800㎜ have been created. Wrigley’s skin-feel series and Tao Yuanshuai’s IMAX large board series have also created two specifications of 600×1200㎜ and 750×1500㎜. It is not difficult to find that 750×1500㎜ is included in these mainstream specifications, which shows the popularity of this specification in the market.
Market share of square tiles
Is declining sharply
Since the 1990s, the ceramic tile products produced by ceramic companies have all been in square specifications. At that time, the main specifications of wear-resistant bricks were 200×200mm, 300×300mm, 400×400mm, 500×500mm, the main specifications of porcelain printed tiles were 250×250mm, 300×300mm, 400×400mm, and the main specifications of crystal tiles were 500×500mm, the main specifications of polished tiles are 400×400mm, 500×500mm, 600×600 mm, 800×800mm, etc.
No one expected that square tiles, which have been popular for more than 20 years, are now showing sluggish growth whether in home decoration, fine decoration or public decoration channels. As the home decoration market for rectangular ceramic tiles heats up rapidly, the once mainstream specification of 800×800mm is gradually declining. Following this, various "golden specifications" and "one to the top" have become trends, and the mainstream specifications of ceramic tiles have "changed ownership." ” has become an industry consensus.
"In the past two yearsThe market share of the 800×800㎜ specification has dropped by at least 30%, while the market share of the 750×1500㎜ specification is increasing rapidly, rising by approximately 40%-50%. "Wang Tinglong, general manager of Shunhui Tile and Slate Operation Center, believes that rectangular tiles will continue to eat up the market share of square tiles in the future.
Take the use of ceramic tiles in finely decorated rooms as an example. The 600×600㎜ specification is only used on partial floors such as kitchens and bathrooms. The most commonly used 800×800㎜ specification for guest and restaurant floors has gradually been replaced by 600 ×1200㎜ specification, the 900×900㎜ specification originally used in large apartments has gradually been marginalized. The 1000×1000㎜ specification is only promoted by some imported brands and differentiated brands, and it is basically difficult to see it in finely decorated houses. Regardless of size, square tiles are gradually withdrawing from the main stage of the market.
Tile specification trends
Where to develop
As for whether to choose rectangular or square tiles, there is a saying in the industry - "Chinese people are deeply influenced by the concept of a round sky and a square place. Their houses are symmetrical and boxy, so square tiles will never go out of style. "Obviously, the current trend of ceramic tiles directly overturns this view. The new generation of consumers who pay attention to individuality and fashion have become tired of the regular square tiles and prefer rectangular floor tiles that are smart and extendable.
Some industry insiders believe that the large number of rectangular ceramic tiles that appeared on the market at first has something to do with the "large slab/slate style" coming from Europe. In order to reduce the gaps caused by paving, the single area of ceramic tiles is getting larger and larger. However, whether it is production or transportation, it is difficult to promote oversized square tiles. Under certain width restrictions, the ceramic tile specifications can only be made larger and larger. The longer.
From the perspective of consumer demand, the best-selling ceramic tile category in the past 10 years has been marble.Ceramic tiles, 750×1500㎜, 900×1800㎜ and other rectangular tiles can achieve the visual effect of texture extension. With processes such as "infinite continuous pattern" and "close seam paving", they can even present a spatial integration effect. These are 800 ×800㎜ ceramic tiles cannot be achieved.
The fashion trend of ceramic tile specifications has changed from square to rectangular, and "bigger and bigger" is not necessarily the development direction of ceramic tile specifications. As "plain" ceramic tiles have become more and more popular in the past two years, the mainstream specifications of ceramic tiles are likely to be fixed at 750×1500㎜.
A ceramic tile dealer revealed that the cost of handling and construction of ceramic tiles is 750×1500㎜, which is a watershed. The cost of laying ceramic tile products with larger specifications may double. "Plain" ceramic tiles do not have complex textures. If you want to pursue the effect of spatial integration, you do not need to blindly pursue large-sized ceramic tiles. In this case, more consumers will consider cost-effectiveness comprehensively.
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It is said that trends come in cycles. Some people pursue the new, while others become nostalgic. Although different ceramic tile specifications will rise and fall due to different stages of aesthetics, which specification has the chance to become a classic also depends on the practical needs of the consumer.
